Research Article
Research on the Competitive Strategy of Duopoly E-commerce Enterprises from the Perspective of Platform Economy Based on B2C Online Retail Market in China
@INPROCEEDINGS{10.4108/eai.2-12-2022.2328743, author={Yang Yao and Mengru Shen and Jin Zeng and Zixu Shen}, title={Research on the Competitive Strategy of Duopoly E-commerce Enterprises from the Perspective of Platform Economy Based on B2C Online Retail Market in China}, proceedings={Proceedings of the 3rd International Conference on Big Data Economy and Information Management, BDEIM 2022, December 2-3, 2022, Zhengzhou, China}, publisher={EAI}, proceedings_a={BDEIM}, year={2023}, month={6}, keywords={e-commerce; duopoly competition; platform economy; bilateral market}, doi={10.4108/eai.2-12-2022.2328743} }- Yang Yao
Mengru Shen
Jin Zeng
Zixu Shen
Year: 2023
Research on the Competitive Strategy of Duopoly E-commerce Enterprises from the Perspective of Platform Economy Based on B2C Online Retail Market in China
BDEIM
EAI
DOI: 10.4108/eai.2-12-2022.2328743
Abstract
In some market segments of e-commerce industry, a duopoly competition situation of plat-form-based e-commerce enterprises has been formed. Based on the theory of platform economy, this paper analyzes the bilateral characteristics of e-commerce market, and de-fines the composition of market members and market structure. Secondly, a duopoly e-commerce enterprise competition model is built by combining Hotelling model, and empirical analysis is made by collecting relevant data of B2C online retail market in China. Finally, based on the results of mathematical empirical analysis, the conclusion is summarized and the corresponding management enlightenment is given.
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