Research Article
Research on The Factors Influencing Consumers' Purchase Intention of Sports Fashion Clothing Based on An Extended SOR Model with A Product Attribute Viewpoint
@INPROCEEDINGS{10.4108/eai.2-12-2022.2328714, author={Mingxin Tian and Yang Xi}, title={Research on The Factors Influencing Consumers' Purchase Intention of Sports Fashion Clothing Based on An Extended SOR Model with A Product Attribute Viewpoint}, proceedings={Proceedings of the 3rd International Conference on Big Data Economy and Information Management, BDEIM 2022, December 2-3, 2022, Zhengzhou, China}, publisher={EAI}, proceedings_a={BDEIM}, year={2023}, month={6}, keywords={sports fashion; sor model; consumer's purchase intention;}, doi={10.4108/eai.2-12-2022.2328714} }- Mingxin Tian
Yang Xi
Year: 2023
Research on The Factors Influencing Consumers' Purchase Intention of Sports Fashion Clothing Based on An Extended SOR Model with A Product Attribute Viewpoint
BDEIM
EAI
DOI: 10.4108/eai.2-12-2022.2328714
Abstract
Sports fashion clothing has attracted the attention of more and more enterprises and consumers and meets the needs of consumers in the context of the normalization of the epidemic. Based on empirical research, this paper constructs a sports fashion clothing willingness to buy a model from the perspective of product attributes through SOR and FEA models and uses linear regression to test it hypothesis. The re-search results show that the functionality, expression and aesthetics of sports fashion clothing significantly affect consumers' purchase attitudes, of which the expression impact is the most obvious; the purchase attitude and aesthetics significantly affect consumers' willingness to buy. Finally, this article provides relevant suggestions for the development of sports fashion clothing products.