Research on Digital Integration Design of Intangible Cultural Heritage in Region of Central Shaanxi Province from the Perspective of User Experience

Central Shaanxi Province region (also referred to Guanzhong region) is rich in intangible cultural heritage resources. With the development of digital technology, therefore, promoting traditional culture through digital design has become a major trend. However, along with the evolution of users, how to meet the experience needs of different users in participating in intangible cultural heritage of Guanzhong region with multiple participation methods and multiple experience scenes has become an urgent problem to be solved in digital innovation. For this reason, the study first analyzes the clustering model and different needs of users through questionnaire survey based on Kano model method, then clarifies the experience dimensions and contents of intangible cultural heritage in Guanzhong region through focus group method, and finally interprets the key issues in the digital design process through case study method. Ultimately, this study proposes a multi-stage integration design strategy that integrates design content with user needs, experience scenes and touchpoints, and humanistic perceptions with Guanzhong culture under the digital trend, which provides relevant reference and meaning for the development of Guanzhong's intangible cultural heritage and traditional culture in the post-epidemic period.