Intelligent Signage Impacts of TOD Mall Based on The Way-finding Behavior

With the rapid development of urbanization in China, the urban complex with a public transportation-oriented development (TOD) meets people’s needs in living space, however, its characteristics of large building volumes and complex space make it difficult for people to find their destination in the urban complex. The signage system is regarded as the main medium of communication between people and the spatial environment and also has a significant impact on pedestrian way-finding. In order to investigate the influence of the signage types and signage carriers location on people's way-finding, we designed a series of way-finding experiments in the study, Among them the forecast variables are organized into two types in the questionnaire design: signage types and location of the signage carriers. The results indicated that pedestrians pay more attention to directional and illustrative signs in the TOD commercial centre, they hope the signage carriers could be placed in crowded areas, such as escalators and central courtyard. In addition, signs and side signs identification are easier to be ignored. This study has great significance for the design of the signage system in the TOD, it could improve people's way-finding effectiveness in complex space.