Research on the Visual Media Design System of Brands Integrating New Media Technology in the Attention Economy

In the age of attention economy, it becomes increasingly important what unique experiences brands can bring to consumers. In this paper, we analyze what kind of brand visual media design system can lead to brand sales by studying people's visual needs from the perspective of attracting audience's attention. With the arrival of new media technology, virtual reality (VR) technology is applied to the construction of visual media design systems to address the problem of slow scene switching time in traditional visual media design systems. Based on the analysis of the characteristics of brand visual media design under the attention economy, the hardware required for the system is designed. In the software part, two ports were designed to integrate the hardware and software design to complete the design of the visual media design system based on 3D VR technology. The experimental comparison results show that the VR-based visual media design system is faster than the traditional scene switching system and can complete the scene switching in the system in a short time, which has great advantages and proves the effectiveness of the system.