The Dialectics Of Local Wisdom-Based Health Communication (The Presence of “Indung Beurang” in Kampung Naga Indigenous People during Modern Era)

Indung beurang currently receives good attention from society as shown by the behavior of the pregnant women who will initially check their pregnancy to the indung beurang who performs non-medical practices using makeshift equipment and various ingredients from certain plants. Indigenous people have applied this practice for generations by considering prevailing local wisdom. The habit of pregnant women and their families to check the pregnancy by indung beurang is a form of adherence to ancestral traditions without any pressure or coercion from any influential people in the community. This practice just flows as a living habit internalized in the community through their attitudes and behavior. The research results show that public health behavior, especially the childbirth process, has taken place over generations and still maintains the trust of underground communities. Keeping, obeying, and passing on customs are dogmatic needs, which will eventually shape the community’s personality in accordance with their traditional philosophy of life. Kampung Naga people use myths and ethos as environmental communication through the concepts of pamali, living with nature, and good role models. These concepts become the inheritance values to awaken the community and the younger generation and convey traditional events as a manifestation of their belief in nature