Proceedings of the 2nd Universitas Kuningan International Conference on System, Engineering, and Technology, UNISET 2021, 2 December 2021, Kuningan, West Java, Indonesia

Research Article

Digital Information System Management For Eco Tourism-Based Entrepreneurs

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  • @INPROCEEDINGS{10.4108/eai.2-12-2021.2320662,
        author={Priyo  Subekti and Hanny  Hafiar and FX. Ari Agung  Prastowo},
        title={Digital Information System Management For Eco Tourism-Based Entrepreneurs},
        proceedings={Proceedings of the 2nd Universitas Kuningan International Conference on System, Engineering, and Technology, UNISET 2021, 2 December 2021, Kuningan, West Java, Indonesia},
        publisher={EAI},
        proceedings_a={UNISET},
        year={2022},
        month={8},
        keywords={social media; eco tourism; digital information; promotion; entrepreneurs},
        doi={10.4108/eai.2-12-2021.2320662}
    }
    
  • Priyo Subekti
    Hanny Hafiar
    FX. Ari Agung Prastowo
    Year: 2022
    Digital Information System Management For Eco Tourism-Based Entrepreneurs
    UNISET
    EAI
    DOI: 10.4108/eai.2-12-2021.2320662
Priyo Subekti1,*, Hanny Hafiar1, FX. Ari Agung Prastowo1
  • 1: Universitas Padjadjaran, Bandung, Indonesia
*Contact email: priyo.subekti@unpad.ac.id

Abstract

The rapid development of social media and the increasing number of users has made social media a source of information for many people. Social media has created a new pattern of social communication and participation, this can be seen from the large number of users' involvement in a communication forum or social media platform. The potential of social media as a medium for tourism promotion is enormous. However, the problem is how to make social media known and have a large number of followers so that published content can be accepted by many people. As a result of the presence of the internet as a medium of communication, social media has changed the way people communicate and seek information with existing tourism potential. Several media platforms are used such as blogs, Facebook. Instagram, Twitter, and others. Social media is also used by those in the tourism industry as a marketing landscape. Digital media is relatively cheaper, but massive. Social media is also very engaging and interactive. The use of social media can also be done by encouraging local community participation to become part of the promotion team. For example, by making use of citizen journalists or related citizens.