Proceedings of the 2nd Universitas Kuningan International Conference on System, Engineering, and Technology, UNISET 2021, 2 December 2021, Kuningan, West Java, Indonesia

Research Article

Antecedent of Competitive Advantage (Case Study: Politeknik Mandiri Bina Prestasi Medan)

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  • @INPROCEEDINGS{10.4108/eai.2-12-2021.2320366,
        author={Afridayanti  Surbakti and Ritha  Dalimunthe and Sirojuzilam  Sirojuzilam and Elisabet  Siahaan},
        title={Antecedent of Competitive Advantage (Case Study: Politeknik Mandiri Bina Prestasi Medan)},
        proceedings={Proceedings of the 2nd Universitas Kuningan International Conference on System, Engineering, and Technology, UNISET 2021, 2 December 2021, Kuningan, West Java, Indonesia},
        publisher={EAI},
        proceedings_a={UNISET},
        year={2022},
        month={8},
        keywords={learning organization; e-hrm; service quality; competitive advantage},
        doi={10.4108/eai.2-12-2021.2320366}
    }
    
  • Afridayanti Surbakti
    Ritha Dalimunthe
    Sirojuzilam Sirojuzilam
    Elisabet Siahaan
    Year: 2022
    Antecedent of Competitive Advantage (Case Study: Politeknik Mandiri Bina Prestasi Medan)
    UNISET
    EAI
    DOI: 10.4108/eai.2-12-2021.2320366
Afridayanti Surbakti1,*, Ritha Dalimunthe1, Sirojuzilam Sirojuzilam1, Elisabet Siahaan1
  • 1: Universitas Sumatera Utara, Medan, Indonesia
*Contact email: afridays2904@gmail.com

Abstract

The variables in this study are learning organization, e-HRM, service quality, and competitive advantage. The research method used is explanatory research. The research location was carried out by a private university at the Mandiri Bina Prestasi Polytechnic, Medan, with the object of research being students. The sample size was taken from Gay and Diehl (1992), the minimum sample for descriptive research is 10% of the population. The population was 551 students so that the total sample was 55 students. The data collection instrument used a questionnaire, the data analysis used descriptive statistical analysis techniques and inferential statistical analysis, namely multiple linear regression. The hypotheses in this study are: Hypothesis (1) learning organizational factors, e-HRM, and service quality have a simultaneous effect on competitive advantage. Hypothesis (2) learning organization factors have a significant effect on competitive advantage. Hypothesis (3) e-HRM factors have a significant effect on competitive advantage. Hypothesis (4) service quality factors have a significant effect on competitive advantage. The results showed that all of the proposed hypotheses were accepted.