Research Article
Problems, Motivation and Success of Women Entrepreneurs: a Study on the MSME Sector in Kuningan Regency, West Java During the Pandemic
@INPROCEEDINGS{10.4108/eai.2-12-2021.2320288, author={Dede Djuniardi and Dikdik Harjadi and Lili Karmela Fitriani}, title={Problems, Motivation and Success of Women Entrepreneurs: a Study on the MSME Sector in Kuningan Regency, West Java During the Pandemic}, proceedings={Proceedings of the 2nd Universitas Kuningan International Conference on System, Engineering, and Technology, UNISET 2021, 2 December 2021, Kuningan, West Java, Indonesia}, publisher={EAI}, proceedings_a={UNISET}, year={2022}, month={8}, keywords={women entrepreneur; msme; competitive advantage}, doi={10.4108/eai.2-12-2021.2320288} }- Dede Djuniardi
Dikdik Harjadi
Lili Karmela Fitriani
Year: 2022
Problems, Motivation and Success of Women Entrepreneurs: a Study on the MSME Sector in Kuningan Regency, West Java During the Pandemic
UNISET
EAI
DOI: 10.4108/eai.2-12-2021.2320288
Abstract
This study aims to provide an overview of the problems, motivations and successes measured by the marketing performance of women entrepreneurs of SMEs in Kunigan Regency, West Java in dealing with the ongoing pandemic situation. Women entrepreneurs grow to be part of the development of MSMEs in Indonesia. The number of women entrepreneurs is almost equal to the number of men entrepreneurs, so they also have the same contribution to economic growth and employment. However, most women entrepreneurs have faced obstacles such as multiple responsibilities, from the business on the one hand and the family and household on the other.This study uses primary data from questionnaires distributed to 100 women entrepreneurs of MSMEs and the data collected is 93 respondents. Using multiple regression analysis with regression test, hypothesis testing with t test and F test, and determination test. The test results show that the variables of technology, customer orientation, competitor orientation, and motivation have a positive and significant impact on competitive advantage which is a proxy for the success of women entrepreneurs of SMEs.