Research Article
Competitive Advantage of Mail & Package Courier Service Products Pt Pos Indonesia (Persero) Kuningan Post Office 45500
@INPROCEEDINGS{10.4108/eai.2-12-2021.2320270, author={Januar Habibi Mahsyar and Rina Masruroh and Winda Oktaviani and Astri Dwi Novianti and Calvin Muhamad}, title={Competitive Advantage of Mail \& Package Courier Service Products Pt Pos Indonesia (Persero) Kuningan Post Office 45500}, proceedings={Proceedings of the 2nd Universitas Kuningan International Conference on System, Engineering, and Technology, UNISET 2021, 2 December 2021, Kuningan, West Java, Indonesia}, publisher={EAI}, proceedings_a={UNISET}, year={2022}, month={8}, keywords={service product; competitive advantage; customer complaints}, doi={10.4108/eai.2-12-2021.2320270} }- Januar Habibi Mahsyar
Rina Masruroh
Winda Oktaviani
Astri Dwi Novianti
Calvin Muhamad
Year: 2022
Competitive Advantage of Mail & Package Courier Service Products Pt Pos Indonesia (Persero) Kuningan Post Office 45500
UNISET
EAI
DOI: 10.4108/eai.2-12-2021.2320270
Abstract
This study aims to determine the factors that influence competitive advantage in the mail and package courier service products of PT Pos Indonesia (Persero) Kantor Kuningan. In order to achieve this goal, the implementation of quantitative analysis methods with primary data sources in the form of respondents' answers and secondary data analysis sourced from PT Pos Indonesia (Persero) Kuningan Post Office in the form of data on the number of production of mail and package deliveries, financial reports, and reports on handling customer complaints. The population in this study were customers of the Kuningan Post Office users of mail and package delivery services. The sampling technique used was a statistical purposive sampling approach. Based on the results of data analysis and processing, there are results that the competitive advantage of the mail and package courier service products of PT Pos Indonesia (Persero) Kantor Kuningan in this study was formed based on the variables of product leadership, operational excellence, and customer intimacy and had a simultaneous and significant influence on competitive advantage.
