K-Pop Influence: Examining the Link between Culture, Behavior, and Learning Motivation through Regression Correlation Analysis

This research investigates the impact of K-pop culture on behavior and learning motivation among 54 Telkom University students selected through purposive sampling due to their interest in K-pop. A quantitative survey method was used, collecting data via structured questionnaires that measured Culture, Behavior, and Learning Motivation. Correlation analysis showed a moderate positive relationship between Culture and Behavior (r = 0.565), indicating that higher engagement with K-pop culture corresponds with increased behavior related to this interest, though the relationship remains moderate. A similar moderate positive correlation (r = 0.517) was found between Culture and Learning Motivation, suggesting that students more engaged in K-pop culture tend to exhibit slightly higher motivation for learning. The strongest relationship observed was between Behavior and Learning Motivation (r = 0.708), emphasizing that behavioral engagement plays a more significant role in fostering students’ learning motivation than cultural engagement alone. These findings contribute to understanding how specific cultural interests influence educational motivation, shedding light on the broader role of pop culture in student engagement and learning.