Proceedings of the 1st Conference of Visual Art, Design, and Social Humanities by Faculty of Art and Design, CONVASH 2019, 2 November 2019, Surakarta, Central Java, Indonesia

Research Article

Design of Bizmart UOB Bank Financial Service Promotion

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  • @INPROCEEDINGS{10.4108/eai.2-11-2019.2294931,
        author={Ira  Wirasari and Muhammad  Ichwan},
        title={Design of Bizmart UOB Bank Financial Service Promotion},
        proceedings={Proceedings of the 1st Conference of Visual Art, Design, and Social Humanities by Faculty of Art and Design, CONVASH 2019,  2 November 2019, Surakarta, Central Java, Indonesia},
        publisher={EAI},
        proceedings_a={CONVASH},
        year={2020},
        month={8},
        keywords={design promotion financial small and medium enterprises},
        doi={10.4108/eai.2-11-2019.2294931}
    }
    
  • Ira Wirasari
    Muhammad Ichwan
    Year: 2020
    Design of Bizmart UOB Bank Financial Service Promotion
    CONVASH
    EAI
    DOI: 10.4108/eai.2-11-2019.2294931
Ira Wirasari1,*, Muhammad Ichwan2
  • 1: School Of Creative Industries, Universitas Telkom, Bandung,Indonesia
  • 2: Universitas Telkom, Bandung, Indonesia
*Contact email: irawirasari@gmail.com

Abstract

Indonesia has many entrepreneurs with quite creative business fields. Even Small and Medium Enterprises or SMEs can become one of the social wheels in Indonesia to cover such dense employment. However, many of these SMEs fail to develop. This was conveyed in dpr.go.id's official page that SMEs in Indonesia stagnated from 70% -80% due to lack of guidance and education in managing their partnerships. This high number makes the author want to raise a breakthrough online financial technology from Bizsmart that is able to manage finances, schedules, payroll and meet with clients. The author also uses qualitative methods and uses creative strategies so that this application information can reach the public with media that is easily accessible by the community. Therefore, it is hoped that this promotion of planning can reduce the stagnation rate of SMEs in Indonesia and the Bizsmart application is more widely used by business people.