Research Article
Visual Styles of Indonesian Superhero Gundala Putra Petir Film Posters
@INPROCEEDINGS{10.4108/eai.2-11-2019.2294928, author={Dedy Eka Timbul Prayoga and Bedjo Riyanto and Nooryan Bahari}, title={Visual Styles of Indonesian Superhero Gundala Putra Petir Film Posters }, proceedings={Proceedings of the 1st Conference of Visual Art, Design, and Social Humanities by Faculty of Art and Design, CONVASH 2019, 2 November 2019, Surakarta, Central Java, Indonesia}, publisher={EAI}, proceedings_a={CONVASH}, year={2020}, month={8}, keywords={film poster gundala putra petir aesthetics of film poster}, doi={10.4108/eai.2-11-2019.2294928} }- Dedy Eka Timbul Prayoga
Bedjo Riyanto
Nooryan Bahari
Year: 2020
Visual Styles of Indonesian Superhero Gundala Putra Petir Film Posters
CONVASH
EAI
DOI: 10.4108/eai.2-11-2019.2294928
Abstract
Film is a mass communication media in the form of a series of motion pictures taken from moving objects andpresentedin a continuous movement of the events that serves as a medium of entertainment, education, and information. One of the film genres that is popular in Indonesia today is the superhero genre such as Gundala Putra Petir film. The Gundala figure is an adaptation of Hasmi's comic character that was adapted into films in 1981 and 2019. The Gundala Putra Petir film cannot be separated from the promotional media, one of which is film poster. On a film poster, there are visual communication design elements in the form of pictures (illustrations), letters and typography, colors, composition, and layout. The purpose of this study was to determine the visual aesthetics of Gundala film posters designed in different eras. This research was a qualitative research using descriptive method with aesthetic approach. The five elements were discussed using Monroe Beardsley's aesthetic theory to determine the aesthetic values of the film posters’ visual styles to determine the ideal aesthetic values in the visualization of the film posters.
