Proceedings of the 1st Conference of Visual Art, Design, and Social Humanities by Faculty of Art and Design, CONVASH 2019, 2 November 2019, Surakarta, Central Java, Indonesia

Research Article

Study of Typography Design as Elements in Developing The Visual City Branding Identity Of Cities in Indonesia

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  • @INPROCEEDINGS{10.4108/eai.2-11-2019.2294925,
        author={Ratno  Suprapto and Retno  Purwanti},
        title={Study of Typography Design as Elements in Developing The Visual City Branding Identity Of Cities in Indonesia},
        proceedings={Proceedings of the 1st Conference of Visual Art, Design, and Social Humanities by Faculty of Art and Design, CONVASH 2019,  2 November 2019, Surakarta, Central Java, Indonesia},
        publisher={EAI},
        proceedings_a={CONVASH},
        year={2020},
        month={8},
        keywords={letters visual identity city branding},
        doi={10.4108/eai.2-11-2019.2294925}
    }
    
  • Ratno Suprapto
    Retno Purwanti
    Year: 2020
    Study of Typography Design as Elements in Developing The Visual City Branding Identity Of Cities in Indonesia
    CONVASH
    EAI
    DOI: 10.4108/eai.2-11-2019.2294925
Ratno Suprapto1,*, Retno Purwanti1
  • 1: Faculty of Technology and Design, Universitas Pembangunan Jaya
*Contact email: ratno.suprapto@upj.ac.id

Abstract

Typography is the study of the types and characters of letters. In addition, typography is also the art of choosing and using letters that are suitable for design needs both through print and digital media. So far, we have used more letters as elements in delivering messages. However, in this study we no longer use existing letters as objects of study, but instead focus on the aspect of letters as the visual identity of a city or region. During this time in designing the visual identity of the city (City Branding), we rarely see the use of distinctive letters in accordance with regional identity. This research using method of Domain Analysis by discussing the elements contained in the logo and typographic design criteria in particular. The implication of this study is to discuss the logotype of the appearance of destination brands in DKI Jakarta and Bandung City. The logotype of the DKI Jakarta and Bandung City logos uses the same typeface, so it does not have a different uniqueness in the appearance of the logo. Building a brand image should use a unique typeface and have differentiation according to values and philosophies.