Research Article
Regeneration of MSMEs in The Industrial Revolution Era 4.0: In Millennial Generation Perception
@INPROCEEDINGS{10.4108/eai.2-11-2019.2294891, author={Arief Iman Santoso and Emi Widiyanti and Jazuli Abdin Munib}, title={ Regeneration of MSMEs in The Industrial Revolution Era 4.0: In Millennial Generation Perception}, proceedings={Proceedings of the 1st Conference of Visual Art, Design, and Social Humanities by Faculty of Art and Design, CONVASH 2019, 2 November 2019, Surakarta, Central Java, Indonesia}, publisher={EAI}, proceedings_a={CONVASH}, year={2020}, month={8}, keywords={millennials industrial revolution 40 regeneration msmes }, doi={10.4108/eai.2-11-2019.2294891} }- Arief Iman Santoso
Emi Widiyanti
Jazuli Abdin Munib
Year: 2020
Regeneration of MSMEs in The Industrial Revolution Era 4.0: In Millennial Generation Perception
CONVASH
EAI
DOI: 10.4108/eai.2-11-2019.2294891
Abstract
Regeneration has become a global issue related to disruption as a result of the rolling of the industrial revolution 4.0. The MSMEs as one of the elements in the industrial revolution are also facing the challenges of regeneration, The challenge is in the form of a process of transition from generation to current generation, which is called millennial generation. This research aims to discover the extent of millennial generation perceptions of the competitiveness of MSMEs and analyizing the extent of their readiness to accept the transfer of generations as MSME performers. This research is based on primary data that collected through a survey of 210 millennials taken by accidental sampling in six districts and one city in Solo Raya. The results of research showed that most of the millennial generation considered that the products and services of MSME performers were good, while the price, prestige and distribution are quite good but lack in promotion. Most of the millennial generation expressed their willingness to become the MSMEs and culinary sector who with the most interest by millennials
