Proceedings of the 1st Conference of Visual Art, Design, and Social Humanities by Faculty of Art and Design, CONVASH 2019, 2 November 2019, Surakarta, Central Java, Indonesia

Research Article

Regeneration of MSMEs in The Industrial Revolution Era 4.0: In Millennial Generation Perception

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  • @INPROCEEDINGS{10.4108/eai.2-11-2019.2294891,
        author={Arief Iman Santoso and Emi  Widiyanti and Jazuli Abdin Munib},
        title={ Regeneration of MSMEs in The Industrial Revolution Era 4.0: In Millennial Generation Perception},
        proceedings={Proceedings of the 1st Conference of Visual Art, Design, and Social Humanities by Faculty of Art and Design, CONVASH 2019,  2 November 2019, Surakarta, Central Java, Indonesia},
        publisher={EAI},
        proceedings_a={CONVASH},
        year={2020},
        month={8},
        keywords={millennials industrial revolution 40 regeneration msmes },
        doi={10.4108/eai.2-11-2019.2294891}
    }
    
  • Arief Iman Santoso
    Emi Widiyanti
    Jazuli Abdin Munib
    Year: 2020
    Regeneration of MSMEs in The Industrial Revolution Era 4.0: In Millennial Generation Perception
    CONVASH
    EAI
    DOI: 10.4108/eai.2-11-2019.2294891
Arief Iman Santoso1,*, Emi Widiyanti2, Jazuli Abdin Munib1
  • 1: Visual Communication Design, Faculty of Art and Design, Universitas Sebelas Maret, Surakarta, Indonesia
  • 2: Extension and Agricultural Communication, Faculty of Agriculture, Universitas Sebelas Maret, Surakarta, Indonesia 57126
*Contact email: ariefiman@staff.uns.ac.id

Abstract

Regeneration has become a global issue related to disruption as a result of the rolling of the industrial revolution 4.0. The MSMEs as one of the elements in the industrial revolution are also facing the challenges of regeneration, The challenge is in the form of a process of transition from generation to current generation, which is called millennial generation. This research aims to discover the extent of millennial generation perceptions of the competitiveness of MSMEs and analyizing the extent of their readiness to accept the transfer of generations as MSME performers. This research is based on primary data that collected through a survey of 210 millennials taken by accidental sampling in six districts and one city in Solo Raya. The results of research showed that most of the millennial generation considered that the products and services of MSME performers were good, while the price, prestige and distribution are quite good but lack in promotion. Most of the millennial generation expressed their willingness to become the MSMEs and culinary sector who with the most interest by millennials