Marker-Based Augmented Reality for Exhibition in Higher Education

Nowadays, popularity in using AR (augmented reality) for artworks has increased. The technology offered by AR capable of making the audience becomes more interactive to apappreciate artworks. Responded to this popularity, this research analyzes the uses of marker-based AR for exhibition on art and design in Higher Education using visitor mobile devices. It aims to find an advantage and limitation on using marker-based AR technology for exhibition in higher education based initial theory and case study. The method used in this research is descriptive qualitative. The study conducted at the Aralana Exhibition, Trilogi University, as a case study of student and lecturer exhibitions in Higher Education. The finding of the research confirms a positive influence on the student as a visitor. AR technology stimulates the student experience to appreciate art and design by interactive with their mobile devices and motivate them to learn the technology. However, there is a limitation and challenge in art as an AR marker, requirements on exhibition guide, and availability of internet connection. With this finding, it is encouraged for artists and designers to collaborate with across disciplines so they can contribute to exploring the potential of using AR for artworks.