Social Climber and Hyperreality (Revisiting Maslow Theory in The Contemporary of Indonesia)

Appearing luxurious on social media is imperative for some people to get attention and recognition from other netizen. This is a social disease called social climber. This study is analyzed using literature research methods, as stepping stone to understand more deeply the new symptoms in the society, which conducts a series of activities relating to the methods of collecting library data, reading, recording and processing research materials. The result of these research reveal that the existence of social media can also make someone trapped imaging, and live in hyper reality. It is easy for social climber actors to raise their social status through their uploads on social media, although by justifying all means, such as editing photos, to change their identities. In Maslow theory, this social cluster phenomenon is in the fourth stage, namely the need for esteem or self-esteem. For some people, in this era it is pivotal to get awards from others, such as social status, popular, and famous.