Proceedings of the 1st Conference of Visual Art, Design, and Social Humanities by Faculty of Art and Design, CONVASH 2019, 2 November 2019, Surakarta, Central Java, Indonesia

Research Article

Social Climber and Hyperreality (Revisiting Maslow Theory in The Contemporary of Indonesia)

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  • @INPROCEEDINGS{10.4108/eai.2-11-2019.2294880,
        author={Fitri  Murfianti and Ira Dwi Mayangsari},
        title={Social Climber and Hyperreality (Revisiting Maslow Theory in The Contemporary of Indonesia)},
        proceedings={Proceedings of the 1st Conference of Visual Art, Design, and Social Humanities by Faculty of Art and Design, CONVASH 2019,  2 November 2019, Surakarta, Central Java, Indonesia},
        publisher={EAI},
        proceedings_a={CONVASH},
        year={2020},
        month={8},
        keywords={social climber hyper reality maslow theory},
        doi={10.4108/eai.2-11-2019.2294880}
    }
    
  • Fitri Murfianti
    Ira Dwi Mayangsari
    Year: 2020
    Social Climber and Hyperreality (Revisiting Maslow Theory in The Contemporary of Indonesia)
    CONVASH
    EAI
    DOI: 10.4108/eai.2-11-2019.2294880
Fitri Murfianti1,*, Ira Dwi Mayangsari2
  • 1: Visual Communication Design, Faculty of Art and Design, ISI Surakarta
  • 2: Faculty of Communication and Business, Telkom University
*Contact email: fitri@isi-ska.ac.id

Abstract

Appearing luxurious on social media is imperative for some people to get attention and recognition from other netizen. This is a social disease called social climber. This study is analyzed using literature research methods, as stepping stone to understand more deeply the new symptoms in the society, which conducts a series of activities relating to the methods of collecting library data, reading, recording and processing research materials. The result of these research reveal that the existence of social media can also make someone trapped imaging, and live in hyper reality. It is easy for social climber actors to raise their social status through their uploads on social media, although by justifying all means, such as editing photos, to change their identities. In Maslow theory, this social cluster phenomenon is in the fourth stage, namely the need for esteem or self-esteem. For some people, in this era it is pivotal to get awards from others, such as social status, popular, and famous.