Proceedings of the 1st Conference of Visual Art, Design, and Social Humanities by Faculty of Art and Design, CONVASH 2019, 2 November 2019, Surakarta, Central Java, Indonesia

Research Article

The Role of Opinion Leaders in Diseminating Climate Change Policy

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  • @INPROCEEDINGS{10.4108/eai.2-11-2019.2294879,
        author={Agusniar Rizka Luthfia and Eka Nada Shofa Alkhajar},
        title={The Role of Opinion Leaders in Diseminating Climate Change Policy},
        proceedings={Proceedings of the 1st Conference of Visual Art, Design, and Social Humanities by Faculty of Art and Design, CONVASH 2019,  2 November 2019, Surakarta, Central Java, Indonesia},
        publisher={EAI},
        proceedings_a={CONVASH},
        year={2020},
        month={8},
        keywords={opinion leaders climate village program policy implementation},
        doi={10.4108/eai.2-11-2019.2294879}
    }
    
  • Agusniar Rizka Luthfia
    Eka Nada Shofa Alkhajar
    Year: 2020
    The Role of Opinion Leaders in Diseminating Climate Change Policy
    CONVASH
    EAI
    DOI: 10.4108/eai.2-11-2019.2294879
Agusniar Rizka Luthfia1,*, Eka Nada Shofa Alkhajar1
  • 1: Faculty of Social and Political Sciences, Universitas Sebelas Maret, Indonesia
*Contact email: agusniar@staff.uns.ac.id

Abstract

Opinion leaders have important roles to boost the successful of the government policies and programs implementation. The climate village program is a form of national climate change policy to reduce climate change impacts. The program will not run smoothly without roles from various parties, especially the opinion leaders. The research aimed to reveal the roles of opinion leaders in encouraging the implementation of national climate change policy at the grassroots level. This research was a qualitative descriptive study conducted in Pendulan Hamlet, Sleman. The results of this study found that the successful implementation of the national climate change policy in the form of a climate village program at the hamlet cannot be separated from the role of its opinion leaders. The research found that opinion leaders have played strategic and crucial roles in bringing the successful of the climate village program implementation. There were at least three important roles played by opinion leaders on the success of the program. The roles they played that support the success of the program were motivator, initiator and communicator.