Proceedings of the 1st Conference of Visual Art, Design, and Social Humanities by Faculty of Art and Design, CONVASH 2019, 2 November 2019, Surakarta, Central Java, Indonesia

Research Article

The Visualization and Meaning of Logo and Slogan Used by The Ministry of Marine and Fisheries

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  • @INPROCEEDINGS{10.4108/eai.2-11-2019.2294768,
        author={Tusana Nurul Safaah and Andayani  Andayani and Nugraaheni Eko Wardani},
        title={The Visualization and Meaning of Logo and Slogan Used by The Ministry of Marine and Fisheries},
        proceedings={Proceedings of the 1st Conference of Visual Art, Design, and Social Humanities by Faculty of Art and Design, CONVASH 2019,  2 November 2019, Surakarta, Central Java, Indonesia},
        publisher={EAI},
        proceedings_a={CONVASH},
        year={2020},
        month={8},
        keywords={visualization study of meaning slogan linguistics},
        doi={10.4108/eai.2-11-2019.2294768}
    }
    
  • Tusana Nurul Safaah
    Andayani Andayani
    Nugraaheni Eko Wardani
    Year: 2020
    The Visualization and Meaning of Logo and Slogan Used by The Ministry of Marine and Fisheries
    CONVASH
    EAI
    DOI: 10.4108/eai.2-11-2019.2294768
Tusana Nurul Safaah1,*, Andayani Andayani1, Nugraaheni Eko Wardani1
  • 1: Universitas Sebelas Maret, Surakarta
*Contact email: tusananurul@student.uns.ac.id

Abstract

The research on the visualization and meaning of slogans in Indonesia is very important to be carried out so that we know the meaning and provide implementation of these slogans. This study aims to identify the visualization, meaning, and characteristics of the slogan in the Indonesian Ministry of Maritime Affairs and Fisheries. The method used in this research is descriptive qualitative with content analysis techniques and use the principles of The Good Eye from Gillian Rose’s. The main study object of this research is the slogans used by the work unit of the Ministry of Maritime Affairs and Fisheries, which are spread in several places. These slogans are appropriate and need to be investigated because they use various Indonesian languages in terms of words, sentences and the words contained in them. The results of this study are (1) the logos and slogans used in the work unit of the Ministry of Maritime Affairs and Fisheries of Republic of Indonesia have the objective to invite people to care about the marine environment; (2) the slogans have a unique language dan visualization in each work unit of the Indonesian Ministry of Maritime Affairs and Fisheries.