Proceedings of the 1st Conference of Visual Art, Design, and Social Humanities by Faculty of Art and Design, CONVASH 2019, 2 November 2019, Surakarta, Central Java, Indonesia

Research Article

UnderstandingSouth Tangerang's Generation Z during 2019 Student Protest through Empathy Map Canvas

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  • @INPROCEEDINGS{10.4108/eai.2-11-2019.2294723,
        author={Fitorio Bowo Leksono and Donna Angelina Sugianto},
        title={UnderstandingSouth Tangerang's Generation Z during 2019 Student Protest through Empathy Map Canvas},
        proceedings={Proceedings of the 1st Conference of Visual Art, Design, and Social Humanities by Faculty of Art and Design, CONVASH 2019,  2 November 2019, Surakarta, Central Java, Indonesia},
        publisher={EAI},
        proceedings_a={CONVASH},
        year={2020},
        month={8},
        keywords={2019 student protest indonesia generation z empathic map canvas},
        doi={10.4108/eai.2-11-2019.2294723}
    }
    
  • Fitorio Bowo Leksono
    Donna Angelina Sugianto
    Year: 2020
    UnderstandingSouth Tangerang's Generation Z during 2019 Student Protest through Empathy Map Canvas
    CONVASH
    EAI
    DOI: 10.4108/eai.2-11-2019.2294723
Fitorio Bowo Leksono1,*, Donna Angelina Sugianto1
  • 1: Faculty of Technology and Design, Universitas Pembangunan Jaya, Tangerang, Indonesia
*Contact email: fitorio.leksono@upj.ac.id

Abstract

During Student Protest in September 23th-24th 2019, Indonesian Gen Z succeed to give a new looks for a student protest in Indonesia through various posters and slogans that influenced by various meme in social media and also how they held the protest itself. This phenomena is something that never been seen in Indonesian student activism before. In order to get understanding this phenomena, Empathy Map Canvas has been chosenas a tool to get better insight of Indonesian Gen Z perspective.This study aimed to see Indonesian Gen Z perspective in relation with politic and democracy. Quantitative study in the form of surveys and questionnaires that covered daily visual and audio experience and also their behavior were conducted with respondents students from various universities in South Tangerang that participated in the protest. In addition, qualitative study in the form of interview also conducted to the same group of respondents. This study confirm the intimate relation between of Indonesian Gen Z and social media, that in return influenced the way they communicate, think, and how to achieve their goal. At last, this study would provide insight for any politicians and political party that would like to get better understanding for Indonesian Gen Z.