Research Article

Application of E-Marketing Concept to Analyze Distribution Channel Optimization (Case Study: Frisian Flag Indonesia)

• @INPROCEEDINGS{10.4108/eai.2-10-2018.2295497,
      author={Elpawati  Elpawati and Yunita Chairani Damanik and Rizki Adi Puspitasari and Herlino  Nanang and Nidaul  Hasanati},
      title={Application of E-Marketing Concept to Analyze Distribution Channel Optimization (Case Study: Frisian Flag Indonesia)},
      proceedings={Proceedings of the 2nd International Conference on Quran and Hadith Studies Information Technology and Media in Conjunction with the 1st International Conference on Islam, Science and Technology,  ICONQUHAS \& ICONIST, Bandung, October 2-4, 2018, Indonesia},
      publisher={EAI},
      proceedings_a={ICONQUHAS},
      year={2020},
      month={5},
      keywords={milk is one of the essential products for human kind in livestock demand of milk products in indonesia is increasing time to time meanwhile milk supply has not met its requirements distribution system in pt frisian flag indonesia is indirect distribution pt frisian flag indonesia uses intermediary company namely yap cwee hock (ych) as main distribution center (mdc) according to level of distribution channel pt frisian flag indonesia uses distribution channels of producer-distributor industry-customer pt frisian flag indonesia has four main plants ie plant pasar rebo plant ciracas and mdc cibitung with its two plants (mdc for powdered milk and mdc for condensed milk) to optimize product and marketing distribution and integrate each division so e-marketing system is implemented},
      doi={10.4108/eai.2-10-2018.2295497}
  }
  

• Elpawati Elpawati
  Yunita Chairani Damanik
  Rizki Adi Puspitasari
  Herlino Nanang
  Nidaul Hasanati
  Year: 2020
  Application of E-Marketing Concept to Analyze Distribution Channel Optimization (Case Study: Frisian Flag Indonesia)
  ICONQUHAS
  EAI
  DOI: 10.4108/eai.2-10-2018.2295497