Proceedings of the 2nd International Conference on Quran and Hadith Studies Information Technology and Media in Conjunction with the 1st International Conference on Islam, Science and Technology, ICONQUHAS & ICONIST, Bandung, October 2-4, 2018, Indonesia

Research Article

Application of E-Marketing Concept to Analyze Distribution Channel Optimization (Case Study: Frisian Flag Indonesia)

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  • @INPROCEEDINGS{10.4108/eai.2-10-2018.2295497,
        author={Elpawati  Elpawati and Yunita Chairani Damanik and Rizki Adi Puspitasari and Herlino  Nanang and Nidaul  Hasanati},
        title={Application of E-Marketing Concept to Analyze Distribution Channel Optimization (Case Study: Frisian Flag Indonesia)},
        proceedings={Proceedings of the 2nd International Conference on Quran and Hadith Studies Information Technology and Media in Conjunction with the 1st International Conference on Islam, Science and Technology,  ICONQUHAS \& ICONIST, Bandung, October 2-4, 2018, Indonesia},
        publisher={EAI},
        proceedings_a={ICONQUHAS},
        year={2020},
        month={5},
        keywords={milk is one of the essential products for human kind in livestock demand of milk products in indonesia is increasing time to time meanwhile milk supply has not met its requirements distribution system in pt frisian flag indonesia is indirect distribution pt frisian flag indonesia uses intermediary company namely yap cwee hock (ych) as main distribution center (mdc) according to level of distribution channel pt frisian flag indonesia uses distribution channels of producer-distributor industry-customer pt frisian flag indonesia has four main plants ie plant pasar rebo plant ciracas and mdc cibitung with its two plants (mdc for powdered milk and mdc for condensed milk) to optimize product and marketing distribution and integrate each division so e-marketing system is implemented},
        doi={10.4108/eai.2-10-2018.2295497}
    }
    
  • Elpawati Elpawati
    Yunita Chairani Damanik
    Rizki Adi Puspitasari
    Herlino Nanang
    Nidaul Hasanati
    Year: 2020
    Application of E-Marketing Concept to Analyze Distribution Channel Optimization (Case Study: Frisian Flag Indonesia)
    ICONQUHAS
    EAI
    DOI: 10.4108/eai.2-10-2018.2295497
Elpawati Elpawati1,*, Yunita Chairani Damanik1, Rizki Adi Puspitasari1, Herlino Nanang2, Nidaul Hasanati2
  • 1: UIN Syarif Hidayatullah, Department of Agribusiness, Jakarta
  • 2: UIN Syarif Hidayatullah, Department of Informatics, Jakarta
*Contact email: elpawati@uinjkt.ac.id

Abstract

Milk is one of the essential products for human kind in livestock. Demand of milk products in Indonesia is increasing time to time. Meanwhile, milk supply has not met its requirements. Distribution system in PT Frisian Flag Indonesia is indirect distribution. PT Frisian Flag Indonesia uses intermediary company, namely Yap Cwee Hock (YCH) as Main Distribution Center (MDC). According to level of distribution channel, PT Frisian Flag Indonesia uses distribution channels of Producer-Distributor Industry-Customer. PT Frisian Flag Indonesia has four main Plants, i.e. Plant Pasar Rebo, Plant Ciracas, and MDC Cibitung with its two Plants (MDC for powdered milk and MDC for condensed milk). To optimize product and marketing distribution and integrate each division, so e-marketing system is implemented.