Research Article
The Effect of Social Interaction to the Tendency of Food Innovativeness: Evidence from West Java
@INPROCEEDINGS{10.4108/eai.2-10-2018.2295279, author={Ujang Maman and Edmon Daris and Iwan Aminuddin and Akhmad Riyadi Wastra and E.Oos M. Anwas}, title={The Effect of Social Interaction to the Tendency of Food Innovativeness: Evidence from West Java}, proceedings={Proceedings of the 2nd International Conference on Quran and Hadith Studies Information Technology and Media in Conjunction with the 1st International Conference on Islam, Science and Technology, ICONQUHAS \& ICONIST, Bandung, October 2-4, 2018, Indonesia}, publisher={EAI}, proceedings_a={ICONQUHAS}, year={2020}, month={5}, keywords={social interaction food innovativeness and cassava eater’s surrounding community indonesia}, doi={10.4108/eai.2-10-2018.2295279} }- Ujang Maman
Edmon Daris
Iwan Aminuddin
Akhmad Riyadi Wastra
E.Oos M. Anwas
Year: 2020
The Effect of Social Interaction to the Tendency of Food Innovativeness: Evidence from West Java
ICONQUHAS
EAI
DOI: 10.4108/eai.2-10-2018.2295279
Abstract
The strong dependence upon rice staple food and decreasing of paddy land areas in Indonesia will cause the country to face the staple food scarcity. The model of extension to change the eating pattern is inevitable. For such purpose, the research explored social interaction – mutual understanding, partnership, family relationship and communication – between cassava consumers with surrounding community, the effect of social interaction to the food innovativeness. Based on Slovin formula with 5% of error probability and adopting the stratified random sampling technique, the research sample is 182 people. Data collecting was conducted during May-July 2018 by close questionnaire in Likert scale. The multiple regression analysis indicated the strongly significant effect of communication and family relationship as well as the significant effect of partnership to the tendency of food innovativeness.
