The Strategy for Developing the Potential of Tourism in the Mata Kucing Tourism Forest

This study aims to determine the strategy for developing the potential of tourism in the Mata Kucing Tourism Forest. In this study, the author uses a qualitative descriptive approach with the SWOT analysis method. Data collection in this study was carried out using field study observation techniques, namely documentation, observation, and direct interviews with the managers of the Mata Kucing Tourism Forest. Based on the results of the study, the strategy for developing potential tourist attractions in the Mata Kucing Tourism Forest is the development of tourist attractions, which focuses on developing tourist attractions by providing interesting activities and activities to attract tourist interest, improving facilities for tourist comfort, and utilizing information technology, communication, and social media to build a brand, provide information, and maximally promote the Mata Kucing Tourism Forest destination so that it is known more widely among both local, national, and international tourists.