Research Article
The Factors That Influence The Customers’ Intention To Online Business
@INPROCEEDINGS{10.4108/eai.19-8-2019.2293776, author={Farra Anis Adilla and Farah Diyana and Nur ‘Ain ‘Afifah and Sharina Osman}, title={The Factors That Influence The Customers’ Intention To Online Business}, proceedings={Proceedings of the First International Conference on Technology Management and Tourism, ICTMT, 19 August, Kuala Lumpur, Malaysia}, publisher={EAI}, proceedings_a={ICTMT}, year={2020}, month={5}, keywords={customer’s intention online business customer characteristic attributes website}, doi={10.4108/eai.19-8-2019.2293776} }- Farra Anis Adilla
Farah Diyana
Nur ‘Ain ‘Afifah
Sharina Osman
Year: 2020
The Factors That Influence The Customers’ Intention To Online Business
ICTMT
EAI
DOI: 10.4108/eai.19-8-2019.2293776
Abstract
Online business is a platform that the customers use to buy product and services other than brick and mortar. The main purpose of this study is to determine the factors that influence the customers’ intention to perform online business. This study employed simple random sampling using questionnaires which were distributed to respondents through online platform. About 103 respondents took part in the survey. Multiple linear regressions have been used to test the differences between independent variable and dependent variable. The result revealed that customer trust and subjective norms are positively and significantly related to customer intention. However, the result shows that website ease of use has a weak but positive relationship with customer intention. On the other hand, website security has no relationship with customer intention.
