Proceedings of the First International Conference on Technology Management and Tourism, ICTMT, 19 August, Kuala Lumpur, Malaysia

Research Article

Factors Influencing Purchase Intention On Online Shopping Of The University Student

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  • @INPROCEEDINGS{10.4108/eai.19-8-2019.2293754,
        author={Mohammad Syahmi Shaari and Muhammad Hafiz Sultan Seavudeen and Mohd Fazrin Azli Jaimat and Sharina  Osman},
        title={Factors Influencing Purchase Intention On Online Shopping Of The University Student},
        proceedings={Proceedings of the First International Conference on Technology Management and Tourism, ICTMT, 19 August, Kuala Lumpur, Malaysia},
        publisher={EAI},
        proceedings_a={ICTMT},
        year={2020},
        month={5},
        keywords={online shopping purchase intention factor influence},
        doi={10.4108/eai.19-8-2019.2293754}
    }
    
  • Mohammad Syahmi Shaari
    Muhammad Hafiz Sultan Seavudeen
    Mohd Fazrin Azli Jaimat
    Sharina Osman
    Year: 2020
    Factors Influencing Purchase Intention On Online Shopping Of The University Student
    ICTMT
    EAI
    DOI: 10.4108/eai.19-8-2019.2293754
Mohammad Syahmi Shaari1,*, Muhammad Hafiz Sultan Seavudeen1, Mohd Fazrin Azli Jaimat1, Sharina Osman1
  • 1: Universiti Kuala Lumpur Business School
*Contact email: syahmi.ming@gmail.com

Abstract

The study aims to explore the factors that influence university’s students purchase intention towards online shopping About 140 respondents were collected through questionnaire. Each question was taken from previous research, which based on quantitative survey method. SPSS software was used to analyze each data. The result shows that there are significant relationships between perceived benefits and perceived of trust on purchase intention with regard to online shopping. However, the data shows that perceived of risk does not correlate to purchase intention. Based on analysis, the result reveals that 51.4% of the respondents spend approximately 1 hour or less on online shopping platform. In addition, the university students are likely to shop online due to the technological advances. To conclude, the results exhibit females are most likely to perform online shopping compared to males. Most students use Shopee and Lazada as main platform for the purpose. Furthermore, female spent minimum less than an hour to shop and things preferred to buy is clothing while taking the price of the product into consideration, particularly.