Research Article
A Diffusion Mechanism over Interest-based Communities in Mobile Internet
@INPROCEEDINGS{10.4108/eai.19-8-2015.2261134, author={Yufei Di and Yuanyuan Qiao and Jie Yang and Jun Liu}, title={A Diffusion Mechanism over Interest-based Communities in Mobile Internet}, proceedings={11th EAI International Conference on Heterogeneous Networking for Quality, Reliability, Security and Robustness}, publisher={EAI}, proceedings_a={QSHINE}, year={2015}, month={9}, keywords={mobile internet interested-based communities innovation diffusion target advertisement}, doi={10.4108/eai.19-8-2015.2261134} }- Yufei Di
Yuanyuan Qiao
Jie Yang
Jun Liu
Year: 2015
A Diffusion Mechanism over Interest-based Communities in Mobile Internet
QSHINE
IEEE
DOI: 10.4108/eai.19-8-2015.2261134
Abstract
Mobile Internet has played an essential role in our daily life. An overwhelming majority of marketers have noticed the great opportunity to diffuse information by this platform. However, most of the diffusion mechanisms are for a certain mobile social media, which can not reflect the characteristics of innovation diffusion in whole mobile Internet. In this paper, we use a three-step method to identify the hidden relations among different users, and establish a number of interest-based communities based on the characteristics of mobile Internet. Considering the structure of these communities and user preferences, we propose a novel diffusion mechanism. Our experimental results show that the proposed model can provide an ideal effectiveness on innovation diffusion.
