sas 15(2): e5

Research Article

A Diffusion Mechanism over Interest-based Communities in Mobile Internet

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  • @ARTICLE{10.4108/eai.19-8-2015.2261134,
        author={Yufei Di and Yuanyuan Qiao and Jie Yang and Jun Liu},
        title={A Diffusion Mechanism over Interest-based Communities in Mobile Internet},
        journal={EAI Endorsed Transactions on Self-Adaptive Systems},
        volume={1},
        number={2},
        publisher={EAI},
        journal_a={SAS},
        year={2015},
        month={9},
        keywords={mobile internet, interested-based communities, innovation diffusion, target advertisement},
        doi={10.4108/eai.19-8-2015.2261134}
    }
    
  • Yufei Di
    Yuanyuan Qiao
    Jie Yang
    Jun Liu
    Year: 2015
    A Diffusion Mechanism over Interest-based Communities in Mobile Internet
    SAS
    EAI
    DOI: 10.4108/eai.19-8-2015.2261134
Yufei Di1, Yuanyuan Qiao1,*, Jie Yang1, Jun Liu1
  • 1: Beijing University of Posts and Telecommunications
*Contact email: yyqiao@bupt.edu.cn

Abstract

Mobile Internet has played an essential role in our daily life. An overwhelming majority of marketers have noticed the great opportunity to diffuse information by this platform. However, most of the diffusion mechanisms are for a certain mobile social media, which can not reflect the characteristics of innovation diffusion in whole mobile Internet. In this paper, we use a three-step method to identify the hidden relations among different users, and establish a number of interest-based communities based on the characteristics of mobile Internet. Considering the structure of these communities and user preferences, we propose a novel diffusion mechanism. Our experimental results show that the proposed model can provide an ideal effectiveness on innovation diffusion.