Research Article
Gen-Z Islamic Banking Literacy Level on Decision to Use Islamic Banks
@INPROCEEDINGS{10.4108/eai.19-7-2022.2328279, author={Sekar Syahira and Umiyati Umiyati}, title={Gen-Z Islamic Banking Literacy Level on Decision to Use Islamic Banks}, proceedings={Proceedings of the 3rd International Conference of Islamic Finance and Business, ICIFEB 2022, 19-20 July 2022, Jakarta, Indonesia}, publisher={EAI}, proceedings_a={ICIFEB}, year={2023}, month={4}, keywords={islamic banking literacy decisions pls}, doi={10.4108/eai.19-7-2022.2328279} }- Sekar Syahira
Umiyati Umiyati
Year: 2023
Gen-Z Islamic Banking Literacy Level on Decision to Use Islamic Banks
ICIFEB
EAI
DOI: 10.4108/eai.19-7-2022.2328279
Abstract
The market share of Islamic banking in Indonesia is only 9.96%, while the government targets an increase to 20% by 2023-2024. Literacy is one factor that can increase it. This study aims to determine Generation Z literacy level of Islamic banking in Jakarta and its effect on their decision to use Islamic banks. Researchers used primary data obtained through questionnaires with random purposive sampling. The number of samples in this study were 100 Islamic bank customers. The data analysis method used is Partial Least Square with Smart PLS 3.0 application media. The results are generation Z Islamic bank literacy in Jakarta is at moderate level, with percentage 79.8% and then Islamic bank literacy has a significant effect on decisions to use Islamic banks. This provide guidance for government and banks in order to intensify the socialization of Islamic banks to increase their literacy level to achieve the market share targets.