Proceedings of the 2nd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2023, May 19–21, 2023, Hangzhou, China

Research Article

Research on Reading Promotion Strategy of University Library Based on Short Video

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  • @INPROCEEDINGS{10.4108/eai.19-5-2023.2334358,
        author={Sheng-liang  Wu and Jing  Gao},
        title={Research on Reading Promotion Strategy of University Library Based on Short Video},
        proceedings={Proceedings of the 2nd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2023, May 19--21, 2023, Hangzhou, China},
        publisher={EAI},
        proceedings_a={ICBBEM},
        year={2023},
        month={7},
        keywords={short video; university library; reading promotion;promotion strategy},
        doi={10.4108/eai.19-5-2023.2334358}
    }
    
  • Sheng-liang Wu
    Jing Gao
    Year: 2023
    Research on Reading Promotion Strategy of University Library Based on Short Video
    ICBBEM
    EAI
    DOI: 10.4108/eai.19-5-2023.2334358
Sheng-liang Wu1,*, Jing Gao2
  • 1: Sias University
  • 2: Henan Agricultural University
*Contact email: 11261@sias.edu.cn

Abstract

The development of short video has changed the reading habits and ways of college students. Faced with the change of college students' reading needs, many college libraries have tried to use short video to innovate and promote library resources and services, which is gradually becoming a new form of college library reading promotion. How to apply short video in the reading promotion of university library and make college students pay attention to reading, get used to reading and fall in love with reading is an urgent problem that needs to be solved. On the basis of analyzing the necessity of promoting short video reading in university libraries, this paper takes the works published by 11 university libraries on B station platform as samples, and studies the contents of their works by means of network investigation and content analysis. The short video operation of Chinese university libraries has been ignored, the content production mechanism has not been formed, and the quality of works is poor, it also puts forward optimization strategies such as attaching importance to account operation, professional content and online and offline activities, so as to promote the reading promotion of university libraries on the short video platform and promote the reading of the whole people.