Research Article
Research on the Influence of Probability Sales on Consumer Decision Satisfaction
@INPROCEEDINGS{10.4108/eai.19-5-2023.2334323, author={Guangzong Liu}, title={Research on the Influence of Probability Sales on Consumer Decision Satisfaction}, proceedings={Proceedings of the 2nd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2023, May 19--21, 2023, Hangzhou, China}, publisher={EAI}, proceedings_a={ICBBEM}, year={2023}, month={7}, keywords={probability sales; decision satisfaction: experimental method}, doi={10.4108/eai.19-5-2023.2334323} }- Guangzong Liu
Year: 2023
Research on the Influence of Probability Sales on Consumer Decision Satisfaction
ICBBEM
EAI
DOI: 10.4108/eai.19-5-2023.2334323
Abstract
In view of the relationship between probabilistic sales and consumer decision satisfac-tion, three different purchase scenarios were used to compare the impact of probabil-istic sales and traditional sales on consumer decision satisfaction. The results show that the positive impact of probability sales on consumer decision satisfaction is signifi-cantly higher than that of traditional sales. Conclusion: Compared with traditional sales, probability sales will indeed improve consumers' decision satisfaction.
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