Research Article
Analysis of Factors Influencing the Effectiveness of Online Video Communication in the Era of Big Data -- an empirical study based on bilibili
@INPROCEEDINGS{10.4108/eai.19-5-2023.2334320, author={Xinyu Ma}, title={Analysis of Factors Influencing the Effectiveness of Online Video Communication in the Era of Big Data -- an empirical study based on bilibili}, proceedings={Proceedings of the 2nd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2023, May 19--21, 2023, Hangzhou, China}, publisher={EAI}, proceedings_a={ICBBEM}, year={2023}, month={7}, keywords={communication effect; user characteristics data analysis influencing factors}, doi={10.4108/eai.19-5-2023.2334320} }- Xinyu Ma
Year: 2023
Analysis of Factors Influencing the Effectiveness of Online Video Communication in the Era of Big Data -- an empirical study based on bilibili
ICBBEM
EAI
DOI: 10.4108/eai.19-5-2023.2334320
Abstract
With the continuous development of Internet technology and the online video indus-try has risen rapidly, and watching online videos has gradually become a part of peo-ple's daily life. To improve the viewing experience of users, it is necessary to under-stand which factors can attract users to watch online videos and affect the dissemina-tion effect of videos. Taking the representative video website bilibili as an example, this paper studies the influence factors of online video communication effect from the three dimensions of video content creator, video characteristics and user characteris-tics, and constructs a model of video communication effect by using multiple linear regression. According to 3804 pieces of data of bilibili platform, the empirical analysis method is used to verify the results. The results show that the video duration has a negative impact on the online video communication effect, while the number of vid-eo creator fans, user satisfaction and user participation have a significant positive in-fluence on the video communication effect. The amount of attention of video creators will play a significant negative role in the impact of user satisfaction and the number of fans on the effect of online video communication and play a positive role in the impact of user participation on the effect of online video communication; and differ-ent types, different release time of online video communication effects are signifi-cantly different.
