Analysis of Business Administration Research Layout Based on NSFC Fund Project

In the field of business administration, there has been a trend towards a contraction in the number of approved schemes, with the number of approved schemes decreasing year by year and the amount of appropriations decreasing accordingly. In a large environment, the Ministry of Science and Technology and local governments have issued a series of policies to support enterprise innovation, and the consumption pattern and entrepreneurial pattern triggered by the post-epidemic era will have an impact on the research direction in the field of business administration. Hot topics such as "business innovation", "consumers and behaviour", and "start-ups and behaviour" will continue to be hot. Research topics in the emerging fields of "team and behavior", "E-commerce", "incentive" policy, "listed companies and behavior", "multinational companies and behavior", "shareholder behavior" will continue to be an important direction of enterprise development and management. Among them, "social media", "machine learning", "artificial intelligence", "One Belt, One Road", "blockchain", "new energy vehicles", "medical and health" and other hot issues have attracted attention in recent years, and have had an important impact on social development, although the number of declared projects is not large, and the funding is not large