Proceedings of the 2nd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2023, May 19–21, 2023, Hangzhou, China

Research Article

The Digital Empowerment Promotion Way of Jiangxi Red Culture Tourism

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  • @INPROCEEDINGS{10.4108/eai.19-5-2023.2334310,
        author={Zhenyu  Gao and Songqi  Gui},
        title={The Digital Empowerment Promotion Way of Jiangxi Red Culture Tourism},
        proceedings={Proceedings of the 2nd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2023, May 19--21, 2023, Hangzhou, China},
        publisher={EAI},
        proceedings_a={ICBBEM},
        year={2023},
        month={7},
        keywords={red culture tourism; digital empowerment; optimization strategy},
        doi={10.4108/eai.19-5-2023.2334310}
    }
    
  • Zhenyu Gao
    Songqi Gui
    Year: 2023
    The Digital Empowerment Promotion Way of Jiangxi Red Culture Tourism
    ICBBEM
    EAI
    DOI: 10.4108/eai.19-5-2023.2334310
Zhenyu Gao1,*, Songqi Gui1
  • 1: Nanchang Institute of Science and Technology
*Contact email: zbyl250@163.com

Abstract

In the new era, the rapid development and change of digital technology, so that high-tech means in the tourism industry is gradually used. A series of modern technologies represented by mobile Internet are constantly changing people's way of life and the operation mode of enterprises. A scientific and effective digital marketing system is an important guarantee for the development of enterprises. For the tourism industry, digital technology has had a profound impact on tourists' consumption habits, and tourists' travel methods and choices have become more diverse. Traditional marketing mode is difficult to achieve high efficiency and large flow of regional tourism