Research Article
A Study of Dynamic Pricing Strategies for Cooperation between Cruise Lines and Travel Agencies
@INPROCEEDINGS{10.4108/eai.19-5-2023.2334282, author={Jie Wang and Qiuying Zhang and Wen Huang}, title={A Study of Dynamic Pricing Strategies for Cooperation between Cruise Lines and Travel Agencies}, proceedings={Proceedings of the 2nd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2023, May 19--21, 2023, Hangzhou, China}, publisher={EAI}, proceedings_a={ICBBEM}, year={2023}, month={7}, keywords={cruise lines; travel agencies; cruise cabin; dynamic pricing}, doi={10.4108/eai.19-5-2023.2334282} }- Jie Wang
Qiuying Zhang
Wen Huang
Year: 2023
A Study of Dynamic Pricing Strategies for Cooperation between Cruise Lines and Travel Agencies
ICBBEM
EAI
DOI: 10.4108/eai.19-5-2023.2334282
Abstract
With the continuous development of our leisure tourism industry in recent years, cruise travel has gradually become the first choice of leisure consumers' vacation products. At the same time, with the development of the Internet and the continuous transformation of various marketing means, a single sales channel is no longer in line with the development trend of our cruise market. Therefore, we should strengthen our cooperation with travel agencies and expand the sales channel of cruise lines, which has become an important way for cruise companies to obtain higher earnings. In this paper, cruise cabins are sold by cruise companies, OTAs, and traditional travel agencies, and a dynamic pricing model is established to maximize the profit of cruise companies. MATLAB software is used to simulate and analyze the examples, and the dynamic prices of different sales channels are calculated to provide a basis for the formulation of cruise companies' pricing strategies.