Factors That Influencing Chinese Consumers' Purchasing Behavior of NFT Products and the Development of NFT in the Chinese Market

Xuncheng Wang; Shanshan Li

Proceedings of the 2nd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2023, May 19–21, 2023, Hangzhou, China

Research Article

Factors That Influencing Chinese Consumers' Purchasing Behavior of NFT Products and the Development of NFT in the Chinese Market

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Cite: BibTeX Plain Text

@INPROCEEDINGS{10.4108/eai.19-5-2023.2334238,
    author={Xuncheng  Wang and Shanshan  Li},
    title={Factors That Influencing Chinese Consumers' Purchasing Behavior of NFT Products and the Development of NFT in the Chinese Market},
    proceedings={Proceedings of the 2nd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2023, May 19--21, 2023, Hangzhou, China},
    publisher={EAI},
    proceedings_a={ICBBEM},
    year={2023},
    month={7},
    keywords={nft chinese markets data analysis future development},
    doi={10.4108/eai.19-5-2023.2334238}
}

Xuncheng Wang
Shanshan Li
Year: 2023
Factors That Influencing Chinese Consumers' Purchasing Behavior of NFT Products and the Development of NFT in the Chinese Market
ICBBEM
EAI
DOI: 10.4108/eai.19-5-2023.2334238

Xuncheng Wang¹^,*, Shanshan Li¹

1: Nanjing Audit University

*Contact email: Wangxuncheng2022@outlook.com

Abstract

The development path of NFT in China will follow a business model different from that in overseas markets. This research finds out the reasons behind this phenomenon and make an in-depth analysis of the factors that affect the consumption behavior of Chinese consumers towards NFT, and provides some insights for the development of NFT in the Chinese market through the use of questionnaire, correlation analysis, regression analysis and variance analysis.

Keywords: nft chinese markets data analysis future development

Published: 2023-07-24
Publisher: EAI

: http://dx.doi.org/10.4108/eai.19-5-2023.2334238