Research Article
Research on Public Opinion Guidance of College Emergencies Based on the 5W Model
@INPROCEEDINGS{10.4108/eai.19-5-2023.2334219, author={Yanxia Lu and Chuanlin Huang}, title={Research on Public Opinion Guidance of College Emergencies Based on the 5W Model}, proceedings={Proceedings of the 2nd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2023, May 19--21, 2023, Hangzhou, China}, publisher={EAI}, proceedings_a={ICBBEM}, year={2023}, month={7}, keywords={college emergencies public opinion guidance d-anp 5w model}, doi={10.4108/eai.19-5-2023.2334219} }- Yanxia Lu
Chuanlin Huang
Year: 2023
Research on Public Opinion Guidance of College Emergencies Based on the 5W Model
ICBBEM
EAI
DOI: 10.4108/eai.19-5-2023.2334219
Abstract
College emergencies are easy to evolve into major public opinions. How to accurately guide college emergencies' public opinions is crucial for universities to cope with emergency crises. From the perspective of communication, this paper analyzes the causes and communication characteristics of public opinion in college emergencies in the context of new media. Based on the 5W model, the factors affecting the public opinion communication effect of emergencies are constructed. D-ANP, a multiple-criteria decision-making technique combing the DEMATEL (decision-making trial and evaluation laboratory) and ANP (analytical network process), is used to identify the key factors affecting public opinion communication in college emergencies, and the targeted guidance strategies are proposed. The result extends the 5W model to the application situation of college emergencies, which provides a reference for universities to deal with emergencies, alleviate public opinion crises and maintain campus security and stability
