Strategy for the promotion of UMKM Halal go international (Study on UMKM halal products and Indonesian Muslim fashion)

Business competition is often an obstacle for business people in developing their business. This applies not only to small-scale businesses, but also to large-scale businesses. The promotion mix strategy is often the main concern in launching business development by business actors. In the marketing mix which includes the 4 P's, namely product.. And 7 P's on the business scale in the form of services. With the addition of process, people and physical evidence. So it can be ascertained that marketing communication in the form of promotion is a major concern. To spur halal productivity in the international arena, sharia-based halal UMKM get the government's attention in their activities towards going international. The potential of the world market for halal products is very promising. In this research, the author conducts a study on UMKM halal products and Indonesian Muslim fashion. With qualitative descriptive research methods, case study approach and data collection with literature study techniques. The object of research on the promotion mix strategy for halal-going UMKM internationally and Indonesian Muslim fashion. With the main purpose and benefit of expanding knowledge for other Sharia-based halal UMKM actors.