Proceedings of the First International Conference on Literature Innovation in Chinese Language, LIONG 2021, 19-20 October 2021, Purwokerto, Indonesia

Research Article

Cyber-Traveler, Welcome to Hyperreality: Where Consumerism, Capitalism and Identity Design in Virtual Worlds

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  • @INPROCEEDINGS{10.4108/eai.19-10-2021.2316568,
        author={Dini Anggraheni and Stefani Dewi Rosaria and Mustasyfa Thabib Kariadi},
        title={Cyber-Traveler, Welcome to Hyperreality: Where Consumerism, Capitalism and Identity Design in Virtual Worlds},
        proceedings={Proceedings of the First International Conference on Literature Innovation in Chinese Language, LIONG 2021, 19-20 October 2021, Purwokerto, Indonesia},
        publisher={EAI},
        proceedings_a={LIONG},
        year={2022},
        month={3},
        keywords={hyperreality; consumerism; capitalism; identity; virtual world},
        doi={10.4108/eai.19-10-2021.2316568}
    }
    
  • Dini Anggraheni
    Stefani Dewi Rosaria
    Mustasyfa Thabib Kariadi
    Year: 2022
    Cyber-Traveler, Welcome to Hyperreality: Where Consumerism, Capitalism and Identity Design in Virtual Worlds
    LIONG
    EAI
    DOI: 10.4108/eai.19-10-2021.2316568
Dini Anggraheni1,*, Stefani Dewi Rosaria2, Mustasyfa Thabib Kariadi3
  • 1: Faculty of Economics, Universitas Semarang
  • 2: Faculty of Law, Universitas Semarang
  • 3: Faculty of Humanities, Universitas Jenderal Soedirman
*Contact email: stefani@usm.ac.id

Abstract

Virtual worlds are a relatively new but rapidly increasing class of complex design and interaction platforms. The first tasks that cyber-traveler must do when entering a virtual world (VW) are to create a virtual representation for themselves. This study is qualitative study, with doing depth observation to explore the Zepeto game with many characteristics and famous brand partners. It enables us to investigate the relationship between the application's real-world identity and its virtual-world identity in their avatar relate to consumerism and capitalism inside. After that, I will attempt to peel Jean P. Baudrillard's idea of hyperreality as well as a hyperreality analysis that reveals social structures that influence self-presentation, consumerism, capitalism, and interaction. I'll argue that identity is linked to the community, and community entails embracing some level of position that already exists. Every cyber-traveler will have to deal with the fact that they are always already in the world at some point; they consider embracing consumerism both in reality and the virtual world.