Cyber-Traveler, Welcome to Hyperreality: Where Consumerism, Capitalism and Identity Design in Virtual Worlds

Virtual worlds are a relatively new but rapidly increasing class of complex design and interaction platforms. The first tasks that cyber-traveler must do when entering a virtual world (VW) are to create a virtual representation for themselves. This study is qualitative study, with doing depth observation to explore the Zepeto game with many characteristics and famous brand partners. It enables us to investigate the relationship between the application's real-world identity and its virtual-world identity in their avatar relate to consumerism and capitalism inside. After that, I will attempt to peel Jean P. Baudrillard's idea of hyperreality as well as a hyperreality analysis that reveals social structures that influence self-presentation, consumerism, capitalism, and interaction. I'll argue that identity is linked to the community, and community entails embracing some level of position that already exists. Every cyber-traveler will have to deal with the fact that they are always already in the world at some point; they consider embracing consumerism both in reality and the virtual world.