Research Article
Multivariate Analysis of Ease of Access for AgroTech-Tourism in Wonogiri
@INPROCEEDINGS{10.4108/eai.19-10-2018.2282579, author={Winarna Winarna and Endah Nawangsasi and Basuki Sri Rahayu}, title={Multivariate Analysis of Ease of Access for AgroTech-Tourism in Wonogiri}, proceedings={Proceedings of the 1st International Conference on Science and Technology for an Internet of Things, 20 October 2018, Yogyakarta, Indonesia}, publisher={EAI}, proceedings_a={ICSTI}, year={2019}, month={4}, keywords={ease to location price beauty and uniqueness tourism demand}, doi={10.4108/eai.19-10-2018.2282579} }- Winarna Winarna
Endah Nawangsasi
Basuki Sri Rahayu
Year: 2019
Multivariate Analysis of Ease of Access for AgroTech-Tourism in Wonogiri
ICSTI
EAI
DOI: 10.4108/eai.19-10-2018.2282579
Abstract
the AgroTech-Tourism in principle is an industrial activity that expects the arrival of consumers (domestic and foreign tourists) directly at tourist attractions held. Improving the quality of agrotourism can be done by applying demand models and strategies in gaining competitive advantage. The aim to be achieved in this study is to see the effect of convenience on price location. beauty and uniqueness, demand for tourism in organic tourism in Wonogiri and strategies used to gain competitive advantage. The results of the study using SEM analysis with the results of all constructs used to form the research model in the process of confirmatory factor analysis have met the criteria for goodness of fit. The causality test shows that location, uniqueness and price have no significant effect on competitive advantage, while location, uniqueness and price have a significant influence on tourist visits in Wonogiri, Central Java.