Media Development Needs in Learning Da'wah Rhetoric in Islamic Universities

Interactive audio visual media as a media for rhetorical learning of da'wah to improve speaking competence is needed by Islamic Universities. The lack of interactive audio visual learning media in learning reduces the creativity of rhetoric. Media that still dominates include puppets, puppets, cards, puzzles, recordings from cellphones and laptops. The learning approach has not been integrated with the media so that it becomes a lack of attractiveness of students to enrich ideas, ideas, creativity and imagination when doing rhetoric. The purpose of this research is to uncover the needs of learning media to increase the competence of da'wah lecturing with a scientific approach. This research uses survey method which includes observation and interviews involving 4 Islamic universities in Central Java and Yogyakarta Special Region. The results showed that students considered that interactive audio visual media in the learning of interesting da'wah rhetoric on the grounds that they would add a reference when making rhetoric. The lecturers also gave a positive appreciation for the analysis of media needs that are integrated with the learning approach. Students and lecturers need da'wah rhetoric learning media based on a scientific approach in rhetoric courses to improve speaking competence.