Proceedings of the 6th International Seminar on Psychology, ISPsy 2023, 18-19 July 2023, Purwokerto, Central Java, Indonesia

Research Article

The Influence of Conformity on iPhone Buying Decision on Students of Universitas Muhammadiyah Purwokerto

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  • @INPROCEEDINGS{10.4108/eai.18-7-2023.2343398,
        author={Garda Sukma Kirana and Ilmi Fauziyyah Zahra and Rizqia Desfin Salsabila and Nadia Amalia Berliana and Azalia Nur Khofifah and Retno  Dwiyanti and Dian Bagus Mitreka Satata},
        title={The Influence of Conformity on iPhone Buying Decision on Students of Universitas Muhammadiyah Purwokerto},
        proceedings={Proceedings of the 6th International Seminar on Psychology, ISPsy 2023, 18-19 July 2023, Purwokerto, Central Java, Indonesia},
        publisher={EAI},
        proceedings_a={ISPSY},
        year={2024},
        month={2},
        keywords={buying decision conformity iphone ump student},
        doi={10.4108/eai.18-7-2023.2343398}
    }
    
  • Garda Sukma Kirana
    Ilmi Fauziyyah Zahra
    Rizqia Desfin Salsabila
    Nadia Amalia Berliana
    Azalia Nur Khofifah
    Retno Dwiyanti
    Dian Bagus Mitreka Satata
    Year: 2024
    The Influence of Conformity on iPhone Buying Decision on Students of Universitas Muhammadiyah Purwokerto
    ISPSY
    EAI
    DOI: 10.4108/eai.18-7-2023.2343398
Garda Sukma Kirana1, Ilmi Fauziyyah Zahra1, Rizqia Desfin Salsabila1, Nadia Amalia Berliana1, Azalia Nur Khofifah1, Retno Dwiyanti1, Dian Bagus Mitreka Satata1,*
  • 1: Universitas Muhammadiyah Purwokerto
*Contact email: dbagusms@ump.ac.id

Abstract

Phone, one of the cellphone brands, has become a purchase intention for several groups of individuals. Cellphones with an Android operating system, such as Samsung, Xiaomi, and Oppo, can even be less competitive with an iOS operating system like iPhone. The purpose of this study is to predict the contribution of conformity behaviour on iPhone buying decisions in students of Universitas Muhammadiyah Purwokerto (UMP) who are iPhone users. This study uses a quantitative research method and simple regression analysis as the data analysis technique. The sample in this study was taken using an incidental sampling technique. The participant of this study is 36 students of UMP who use iPhone. The result shows no influence of conformity behaviour on iPhone’s buying decisions among students at UMP. This is reinforced by the result of the β value that shows a value of 0.000 or, in other words, 0%. So, there is no influence of the conformity variable on the buying decision variable on the buying decision variable; there is no contribution between these two.