Research Article
The Influence of Conformity on iPhone Buying Decision on Students of Universitas Muhammadiyah Purwokerto
@INPROCEEDINGS{10.4108/eai.18-7-2023.2343398, author={Garda Sukma Kirana and Ilmi Fauziyyah Zahra and Rizqia Desfin Salsabila and Nadia Amalia Berliana and Azalia Nur Khofifah and Retno Dwiyanti and Dian Bagus Mitreka Satata}, title={The Influence of Conformity on iPhone Buying Decision on Students of Universitas Muhammadiyah Purwokerto}, proceedings={Proceedings of the 6th International Seminar on Psychology, ISPsy 2023, 18-19 July 2023, Purwokerto, Central Java, Indonesia}, publisher={EAI}, proceedings_a={ISPSY}, year={2024}, month={2}, keywords={buying decision conformity iphone ump student}, doi={10.4108/eai.18-7-2023.2343398} }- Garda Sukma Kirana
Ilmi Fauziyyah Zahra
Rizqia Desfin Salsabila
Nadia Amalia Berliana
Azalia Nur Khofifah
Retno Dwiyanti
Dian Bagus Mitreka Satata
Year: 2024
The Influence of Conformity on iPhone Buying Decision on Students of Universitas Muhammadiyah Purwokerto
ISPSY
EAI
DOI: 10.4108/eai.18-7-2023.2343398
Abstract
Phone, one of the cellphone brands, has become a purchase intention for several groups of individuals. Cellphones with an Android operating system, such as Samsung, Xiaomi, and Oppo, can even be less competitive with an iOS operating system like iPhone. The purpose of this study is to predict the contribution of conformity behaviour on iPhone buying decisions in students of Universitas Muhammadiyah Purwokerto (UMP) who are iPhone users. This study uses a quantitative research method and simple regression analysis as the data analysis technique. The sample in this study was taken using an incidental sampling technique. The participant of this study is 36 students of UMP who use iPhone. The result shows no influence of conformity behaviour on iPhone’s buying decisions among students at UMP. This is reinforced by the result of the β value that shows a value of 0.000 or, in other words, 0%. So, there is no influence of the conformity variable on the buying decision variable on the buying decision variable; there is no contribution between these two.