Research Article
Consumptive Behavior in Youth Pay Later Users in Terms of Self-Esteem
@INPROCEEDINGS{10.4108/eai.18-7-2023.2343384, author={Adylia Asmarani and Alvin Eryandra and Puti Archianti Widiasih}, title={Consumptive Behavior in Youth Pay Later Users in Terms of Self-Esteem}, proceedings={Proceedings of the 6th International Seminar on Psychology, ISPsy 2023, 18-19 July 2023, Purwokerto, Central Java, Indonesia}, publisher={EAI}, proceedings_a={ISPSY}, year={2024}, month={2}, keywords={consumptive behavior self-esteem youth consumer behavior}, doi={10.4108/eai.18-7-2023.2343384} }- Adylia Asmarani
Alvin Eryandra
Puti Archianti Widiasih
Year: 2024
Consumptive Behavior in Youth Pay Later Users in Terms of Self-Esteem
ISPSY
EAI
DOI: 10.4108/eai.18-7-2023.2343384
Abstract
The convenience experienced by youth in accessing online services has an impact on their shopping behaviour.This consumptive behaviour can be influenced by several things, one of which is self-esteem. Some previous studies have shown inconsistent results in explaining the effect of self-esteem on consumptive behaviour. This study aims to determine the influence of self-esteem on consumptive behaviour in adolescent pay-later users. The method used in this study is a quantitative method with 150 respondents, 100 female and 50 male, aged 18- 21 years old male and female who live in Jakarta. The data collection technique used was purposive sampling using the self-esteem scale from Rosenberg, which has been adopted by Maroqi to measure self-esteem and the consumptive behaviour scale. The data analysis technique used is a simple regression test. The results obtained in this study are the B coefficient value of 0.022 with a probability value of 0.023, which indicates that there is a positive influence between self-esteem and consumptive behaviour.