Proceedings of the 6th International Seminar on Psychology, ISPsy 2023, 18-19 July 2023, Purwokerto, Central Java, Indonesia

Research Article

Consumptive Behavior in Youth Pay Later Users in Terms of Self-Esteem

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  • @INPROCEEDINGS{10.4108/eai.18-7-2023.2343384,
        author={Adylia  Asmarani and Alvin  Eryandra and Puti Archianti Widiasih},
        title={Consumptive Behavior in Youth Pay Later Users in  Terms of Self-Esteem},
        proceedings={Proceedings of the 6th International Seminar on Psychology, ISPsy 2023, 18-19 July 2023, Purwokerto, Central Java, Indonesia},
        publisher={EAI},
        proceedings_a={ISPSY},
        year={2024},
        month={2},
        keywords={consumptive behavior self-esteem youth consumer behavior},
        doi={10.4108/eai.18-7-2023.2343384}
    }
    
  • Adylia Asmarani
    Alvin Eryandra
    Puti Archianti Widiasih
    Year: 2024
    Consumptive Behavior in Youth Pay Later Users in Terms of Self-Esteem
    ISPSY
    EAI
    DOI: 10.4108/eai.18-7-2023.2343384
Adylia Asmarani1, Alvin Eryandra1,*, Puti Archianti Widiasih1
  • 1: University of Muhammadiyah Prof Dr. Hamka
*Contact email: alvineryandra@uhamka.ac.id

Abstract

The convenience experienced by youth in accessing online services has an impact on their shopping behaviour.This consumptive behaviour can be influenced by several things, one of which is self-esteem. Some previous studies have shown inconsistent results in explaining the effect of self-esteem on consumptive behaviour. This study aims to determine the influence of self-esteem on consumptive behaviour in adolescent pay-later users. The method used in this study is a quantitative method with 150 respondents, 100 female and 50 male, aged 18- 21 years old male and female who live in Jakarta. The data collection technique used was purposive sampling using the self-esteem scale from Rosenberg, which has been adopted by Maroqi to measure self-esteem and the consumptive behaviour scale. The data analysis technique used is a simple regression test. The results obtained in this study are the B coefficient value of 0.022 with a probability value of 0.023, which indicates that there is a positive influence between self-esteem and consumptive behaviour.