Proceedings of The 2nd International Conference On Advance And Scientific Innovation, ICASI 2019, 18 July, Banda Aceh, Indonesia

Research Article

The Effect of taxi bike Service Quality on Customer Satisfaction among Students

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  • @INPROCEEDINGS{10.4108/eai.18-7-2019.2288678,
        author={Iswandi  Idris and Poppy Dinar Sari and Yusmar  Ali and Siti  Aisyah and Antonius Satria Hadi},
        title={The Effect of taxi bike Service Quality on Customer Satisfaction among Students},
        proceedings={Proceedings of The 2nd International Conference On Advance And Scientific Innovation, ICASI 2019, 18 July, Banda Aceh,  Indonesia},
        publisher={EAI},
        proceedings_a={ICASI},
        year={2019},
        month={11},
        keywords={service quality customer satisfaction taxi bike},
        doi={10.4108/eai.18-7-2019.2288678}
    }
    
  • Iswandi Idris
    Poppy Dinar Sari
    Yusmar Ali
    Siti Aisyah
    Antonius Satria Hadi
    Year: 2019
    The Effect of taxi bike Service Quality on Customer Satisfaction among Students
    ICASI
    EAI
    DOI: 10.4108/eai.18-7-2019.2288678
Iswandi Idris1,*, Poppy Dinar Sari2, Yusmar Ali3, Siti Aisyah3, Antonius Satria Hadi4
  • 1: Industrial Engineering, Politeknik LP3I Medan, Medan, Indonesia
  • 2: Administration Business, Politeknik LP3I Medan, Medan, Indonesia
  • 3: Graphic Engineering, Politeknik Negeri Media Kreatif, Medan, Indonesia
  • 4: Study Program Entrepreneurship,Faculty of Economics, Universitas Widya Mataram, Yogyakarta, Indonesia
*Contact email: iswandi.idris@plm.ac.id

Abstract

The phenomenon Taxi bike is a driver who will be minimal attention to customers, less attention to the completeness of attributes for customer safety and lack of providing quality services. So from that this research was conducted with the aim to find out how the effect of taxi bike of service quality on customer satisfaction. Primary and secondary data are the selected data types. The data sources has been internal and external data. Based on the results of simple linear regression is the value of Y = 1,270 + 0,231 (X), it is known that the value of a = 1,270 and the value of b = 0,231. If the value of X (Service Quality) increases by 1 then the satisfaction level rises by 1.501 and if there is no variable X, then the level of satisfaction constant 1,270 and the most influential t test result is X5.1 where the value of t is the value of T count and T Table or (4,842> 1,97976) it is concluded that H₀ is treated as H1 means there be an effect between Service Quality on the first tangibles (tangible) variable (X5. 1) on Customer Satisfaction, the results of the Effect of taxi bike Service Quality determination test are obtained R2 (R Square) of 61.9 % service quality has an effect on customer satisfaction while the rest (100% — 61. 9% = 38. 1%) is influenced by other factors outside the research, it can be concluded the results the Service Quality (X) variable is directly positive and significantly influential to the Customer Authority (Y) at the Taxi Bike