Research Article
Radio Frequency Identification (RFID) Aplication Analysis on E-Toll in Indonesia
@INPROCEEDINGS{10.4108/eai.18-7-2019.2288598, author={Rachmad Hidayat and Sabarudin Akhmad}, title={Radio Frequency Identification (RFID) Aplication Analysis on E-Toll in Indonesia}, proceedings={Proceedings of The 2nd International Conference On Advance And Scientific Innovation, ICASI 2019, 18 July, Banda Aceh, Indonesia}, publisher={EAI}, proceedings_a={ICASI}, year={2019}, month={11}, keywords={perceived usefulness brand image perceived risk customer perceived value purchase decision}, doi={10.4108/eai.18-7-2019.2288598} }- Rachmad Hidayat
Sabarudin Akhmad
Year: 2019
Radio Frequency Identification (RFID) Aplication Analysis on E-Toll in Indonesia
ICASI
EAI
DOI: 10.4108/eai.18-7-2019.2288598
Abstract
This study researched the application of RFID applications to e-toll. This study analyzed the effect of perceived usefulness, brand image, and perceived risk to purchase decision either directly or indirectly with customer perceived value mediated. This research used Structural Equation Model (SEM) method. The results showed that there was significant influence perceived usefulness to purchase decision directly or mediated by customer perceived value. The effect of brand image on purchase decision directly was non-significant but significant if customer perceived value mediated. There was a significant direct influence perceived risk to purchase decision but non-significant if mediated by customer perceived value. Managerial implication of RFID application on e-toll was customer got easy of transaction, customer did not need to carry money while transaction and customer did not have long queue when did the transaction at toll gate.
