Research Article
Investigating Factors Affecting Halal Foodpreneur Orientation
@INPROCEEDINGS{10.4108/eai.18-7-2019.2288573, author={Muhammad Dharma Tuah Putra Nasution and Yossie Rossanty and Surya Nita and Vita Cita Emia Tarigan}, title={Investigating Factors Affecting Halal Foodpreneur Orientation}, proceedings={Proceedings of The 2nd International Conference On Advance And Scientific Innovation, ICASI 2019, 18 July, Banda Aceh, Indonesia}, publisher={EAI}, proceedings_a={ICASI}, year={2019}, month={11}, keywords={islamic values religiosity halal integrity halal foodpreneur halal orientation}, doi={10.4108/eai.18-7-2019.2288573} }- Muhammad Dharma Tuah Putra Nasution
Yossie Rossanty
Surya Nita
Vita Cita Emia Tarigan
Year: 2019
Investigating Factors Affecting Halal Foodpreneur Orientation
ICASI
EAI
DOI: 10.4108/eai.18-7-2019.2288573
Abstract
Halal has become a trend and grew its market in business and world trade. Local and global halal markets are opportunities for small businesses that focus on the food business to fill halal market space.This study aims to investigate the influence of religiosity, halal integrity and Islamic values on Halal Foodpreneur Orientation. This research uses a quantitative approach formed by some concepts and hypotheses before collecting field data. Data collection using structured questionnaires and distributed by enumerator team. The research findings proved that religiosity, halal integration, and Islamic values have the significant effect on Halal Foodpreneur Orientation partially. Similarly, the results of the other conclusions indicate that simultaneously the three independent variables referred to affect Halal Foodpreneur Orientation.