Proceedings of The 2nd International Conference On Advance And Scientific Innovation, ICASI 2019, 18 July, Banda Aceh, Indonesia

Research Article

Students’ Perception Towards Retail Management Skills Through Managing Business Simulation At Centre Of Retail Excellence (CORE)

Download112 downloads
  • @INPROCEEDINGS{10.4108/eai.18-7-2019.2288515,
        author={Noraini bte Hashim and Salehan bin Marsim},
        title={Students’ Perception Towards Retail Management Skills Through Managing Business Simulation At Centre Of Retail Excellence (CORE)},
        proceedings={Proceedings of The 2nd International Conference On Advance And Scientific Innovation, ICASI 2019, 18 July, Banda Aceh,  Indonesia},
        publisher={EAI},
        proceedings_a={ICASI},
        year={2019},
        month={11},
        keywords={work business simulations retail management retail skills},
        doi={10.4108/eai.18-7-2019.2288515}
    }
    
  • Noraini bte Hashim
    Salehan bin Marsim
    Year: 2019
    Students’ Perception Towards Retail Management Skills Through Managing Business Simulation At Centre Of Retail Excellence (CORE)
    ICASI
    EAI
    DOI: 10.4108/eai.18-7-2019.2288515
Noraini bte Hashim1,*, Salehan bin Marsim1
  • 1: Polytechnic of Sultan Azlan Shah, Behrang, Perak, Malaysia
*Contact email: norainihashim@psas.edu.my

Abstract

This study was conducted to identify students’ perception towards retail management skills through managing business simulation at Centre Of Retail Excellence (CORE). Sample is a Diploma in Retail Management (DRM) students at Politeknik Sultan Azlan Shah (PSAS), Perak which managed CORE during their study. At Polytechnic Sultan Azlan Shah (PSAS), Centre of Retail Excellence (CORE) is a business simulation for teaching and learning process for DRM students. The sample size was 125 people who were randomly selected and distributed questionnaires through on-line survey. This study involved students of Diploma in Retail Management (DRM) semester 4, 5, 6 and alumni DRM. The objectives of this study was to identify students’ perception towards retail management skills by managing CORE and to identify the types of skills gained by students through managing CORE. The study was analysed by using excel in Google Drive. From this study it can be concluded that by giving the students opportunity in managing CORE, there are positive perception in increasing retail skills among students DRM. In addition, it is also concluded that the skills used in managing CORE is a skills needed by employers.