Proceedings of the 1st International Conference on Informatics, Engineering, Science and Technology, INCITEST 2019, 18 July 2019, Bandung, Indonesia

Research Article

Products Branding and Online Shopping Sites Branding on Internet by Online Media Broadcasters

Download454 downloads
  • @INPROCEEDINGS{10.4108/eai.18-7-2019.2287938,
        author={I  Rahmadi and T  Fidowaty},
        title={Products Branding and Online Shopping Sites Branding on Internet by Online Media Broadcasters},
        proceedings={Proceedings of the 1st International Conference on Informatics, Engineering, Science and Technology, INCITEST 2019, 18 July 2019, Bandung, Indonesia},
        publisher={EAI},
        proceedings_a={INCITEST},
        year={2019},
        month={10},
        keywords={online shopping social media promotion},
        doi={10.4108/eai.18-7-2019.2287938}
    }
    
  • I Rahmadi
    T Fidowaty
    Year: 2019
    Products Branding and Online Shopping Sites Branding on Internet by Online Media Broadcasters
    INCITEST
    EAI
    DOI: 10.4108/eai.18-7-2019.2287938
I Rahmadi1,*, T Fidowaty2
  • 1: Department of Communication Studies, Universitas Komputer Indonesia
  • 2: Department of Government Science, Universitas Komputer Indonesia
*Contact email: ilham.rahmadi@mahasiswa.unikom.ac.id

Abstract

The purpose of this study is to find out the branding carried out by online media broadcasters between online shopping sites and products, and thus to find out the benefits of using online media broadcasting services. The method used in this study was the descriptive method, namely by presenting a complete picture of the situation related to some of the situation variables being studied. The results obtained from this study are that many publishers who do branding are broadcasters who already have many viewers, and the purpose of this branding is to increase product sales and increase online shopping site visitors. From these results it was found that online shopping products and sites are products and online shopping sites for teens to adults. This is because online media broadcasters are young and mature, and thus the audience is still young. besides that the contents and web design are the main attraction for site visitors or buyers. However, more important is the design and benefits of the product. The use of so many social media is also one of the factors that make online sales grow rapidly. In conclusion, branding can influence product buying interest and interest in visiting online shopping sites.