Proceedings of the 1st International Conference on Informatics, Engineering, Science and Technology, INCITEST 2019, 18 July 2019, Bandung, Indonesia

Research Article

Utilization of the Internet as a Media Promotion Marketing

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  • @INPROCEEDINGS{10.4108/eai.18-7-2019.2287918,
        author={S  Wiganepdo and T  Setiani},
        title={Utilization of the Internet as a Media Promotion Marketing},
        proceedings={Proceedings of the 1st International Conference on Informatics, Engineering, Science and Technology, INCITEST 2019, 18 July 2019, Bandung, Indonesia},
        publisher={EAI},
        proceedings_a={INCITEST},
        year={2019},
        month={10},
        keywords={utilization internet marketing},
        doi={10.4108/eai.18-7-2019.2287918}
    }
    
  • S Wiganepdo
    T Setiani
    Year: 2019
    Utilization of the Internet as a Media Promotion Marketing
    INCITEST
    EAI
    DOI: 10.4108/eai.18-7-2019.2287918
S Wiganepdo1,*, T Setiani2
  • 1: Departemen Keuangan dan Perbankan, Universitas Komputer Indonesia
  • 2: Fakultas Teknik dan Ilmu Komputer, Universitas Komputer Indonesia
*Contact email: swiganepdo@email.unikom.ac.id

Abstract

The purpose of this research is to implement the Internet as a medium for promotional marketing of products. The method used in this research is a descriptive method with a qualitative approach. The results of this research are product marketing by utilizing internet media and advertising their products on the Internet so they can do marketing quickly. This research is done by knowing various ways to promote or market the product through social media. The conclusion of this study is the existence of Internet media has great benefits compared to conventional way as it can reduce the amount of cost and time spent in the product sales process.