Research Article
Content Marketing Through Online Media For Development of A Business
@INPROCEEDINGS{10.4108/eai.18-7-2019.2287839, author={I Yanuarti and N Karniawati}, title={Content Marketing Through Online Media For Development of A Business}, proceedings={Proceedings of the 1st International Conference on Informatics, Engineering, Science and Technology, INCITEST 2019, 18 July 2019, Bandung, Indonesia}, publisher={EAI}, proceedings_a={INCITEST}, year={2019}, month={10}, keywords={marketing social media business}, doi={10.4108/eai.18-7-2019.2287839} }- I Yanuarti
N Karniawati
Year: 2019
Content Marketing Through Online Media For Development of A Business
INCITEST
EAI
DOI: 10.4108/eai.18-7-2019.2287839
Abstract
The purpose of this research is to find out how important content marketing is done through online media for the development of a business. The method used in this research is descriptive method, to present a complete overview of the situation related to several variable situations that are examined. The result of this research is that attractive content marketing has an important role in the development of business because attractive content marketing can help increase customers' trust in the products or services offered. Through content marketing, a business can convey the values applied to its brand as well as various information related to the product or service offered. From there the community will be aware of the existence of a brand and recognize its character and value so that eventually they will put trust in the product or service offered and will build linkages between brands of business and customers. Content marketing that is made will add the value of a product and the purpose of the product so that it can be understood and consumers are more interested. From the result of this research, it can be concluded that attractive content marketing is very important to increase consumer's trust.