Research Article
Digital Marketing for New Media Business Development
@INPROCEEDINGS{10.4108/eai.18-7-2019.2287838, author={Imelda Pangaribuan and I S Putri}, title={Digital Marketing for New Media Business Development}, proceedings={Proceedings of the 1st International Conference on Informatics, Engineering, Science and Technology, INCITEST 2019, 18 July 2019, Bandung, Indonesia}, publisher={EAI}, proceedings_a={INCITEST}, year={2019}, month={10}, keywords={marketing digital marketing media business}, doi={10.4108/eai.18-7-2019.2287838} }- Imelda Pangaribuan
I S Putri
Year: 2019
Digital Marketing for New Media Business Development
INCITEST
EAI
DOI: 10.4108/eai.18-7-2019.2287838
Abstract
The purpose of this research is to know the development of business in the digital era. Today, around 150 million smartphone users in Indonesia have used internet through the search engine or social media technology to reach any information they need. The method used in this research was the descriptive method to present a complete overview of the situation related to some variable situations which were examined. The result of this research was to identify how far digital marketing could help in developing business. The research was done by discussing the interesting of product look, payment transaction system, reservation system for buying a product, and how far the attraction is between producer and customers in social media. This research can be used as a reference for beginners who want to start a business by utilizing digital marketing as their business development in order to face global competition.