E-Commerce in forming Brand Image using Media Publication

K Silaban; T Rahajoeningroem

Proceedings of the 1st International Conference on Informatics, Engineering, Science and Technology, INCITEST 2019, 18 July 2019, Bandung, Indonesia

Research Article

E-Commerce in forming Brand Image using Media Publication

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Cite: BibTeX Plain Text

@INPROCEEDINGS{10.4108/eai.18-7-2019.2287806,
    author={K L Silaban and T  Rahajoeningroem},
    title={E-Commerce in forming Brand Image using Media Publication},
    proceedings={Proceedings of the 1st International Conference on Informatics, Engineering, Science and Technology, INCITEST 2019, 18 July 2019, Bandung, Indonesia},
    publisher={EAI},
    proceedings_a={INCITEST},
    year={2019},
    month={10},
    keywords={e-commerce brand media publication},
    doi={10.4108/eai.18-7-2019.2287806}
}

K L Silaban
T Rahajoeningroem
Year: 2019
E-Commerce in forming Brand Image using Media Publication
INCITEST
EAI
DOI: 10.4108/eai.18-7-2019.2287806

K L Silaban¹^,*, T Rahajoeningroem²

1: Department of Communication Science, Universitas Komputer Indonesia
2: DDepartment of Electrical Engineering, Universitas Komputer Indonesia

*Contact email: krislitasilaban@gmail.com

Abstract

The purpose of this study is to identify e-commerce in shaping brand image through publication media. The method used in this research is a descriptive method to present a complete picture of the situation related to several situations of the variables under study. The result of this study is to identify the extent to which e-commerce shapes the brand image. This research was conducted by discussing e-commerce activities in publication media to shape brand image. So it is expected that the impact of this research will result in e-commerce not only selling products but also providing information and promotion with the strength of the product.

Keywords: e-commerce brand media publication

Published: 2019-10-01
Publisher: EAI

: http://dx.doi.org/10.4108/eai.18-7-2019.2287806