Proceedings of the 1st International Conference on Informatics, Engineering, Science and Technology, INCITEST 2019, 18 July 2019, Bandung, Indonesia

Research Article

E-Commerce in forming Brand Image using Media Publication

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  • @INPROCEEDINGS{10.4108/eai.18-7-2019.2287806,
        author={K L Silaban and T  Rahajoeningroem},
        title={E-Commerce in forming Brand Image using Media Publication},
        proceedings={Proceedings of the 1st International Conference on Informatics, Engineering, Science and Technology, INCITEST 2019, 18 July 2019, Bandung, Indonesia},
        publisher={EAI},
        proceedings_a={INCITEST},
        year={2019},
        month={10},
        keywords={e-commerce brand media publication},
        doi={10.4108/eai.18-7-2019.2287806}
    }
    
  • K L Silaban
    T Rahajoeningroem
    Year: 2019
    E-Commerce in forming Brand Image using Media Publication
    INCITEST
    EAI
    DOI: 10.4108/eai.18-7-2019.2287806
K L Silaban1,*, T Rahajoeningroem2
  • 1: Department of Communication Science, Universitas Komputer Indonesia
  • 2: DDepartment of Electrical Engineering, Universitas Komputer Indonesia
*Contact email: krislitasilaban@gmail.com

Abstract

The purpose of this study is to identify e-commerce in shaping brand image through publication media. The method used in this research is a descriptive method to present a complete picture of the situation related to several situations of the variables under study. The result of this study is to identify the extent to which e-commerce shapes the brand image. This research was conducted by discussing e-commerce activities in publication media to shape brand image. So it is expected that the impact of this research will result in e-commerce not only selling products but also providing information and promotion with the strength of the product.