Research Article
E-Commerce in forming Brand Image using Media Publication
@INPROCEEDINGS{10.4108/eai.18-7-2019.2287806, author={K L Silaban and T Rahajoeningroem}, title={E-Commerce in forming Brand Image using Media Publication}, proceedings={Proceedings of the 1st International Conference on Informatics, Engineering, Science and Technology, INCITEST 2019, 18 July 2019, Bandung, Indonesia}, publisher={EAI}, proceedings_a={INCITEST}, year={2019}, month={10}, keywords={e-commerce brand media publication}, doi={10.4108/eai.18-7-2019.2287806} }- K L Silaban
T Rahajoeningroem
Year: 2019
E-Commerce in forming Brand Image using Media Publication
INCITEST
EAI
DOI: 10.4108/eai.18-7-2019.2287806
Abstract
The purpose of this study is to identify e-commerce in shaping brand image through publication media. The method used in this research is a descriptive method to present a complete picture of the situation related to several situations of the variables under study. The result of this study is to identify the extent to which e-commerce shapes the brand image. This research was conducted by discussing e-commerce activities in publication media to shape brand image. So it is expected that the impact of this research will result in e-commerce not only selling products but also providing information and promotion with the strength of the product.
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